Dynata, the world’s largest first-party data platform for insights, activation and measurement, announced it has partnered with Ecosia’s on its new “Ecosia Trees” holistic reforestation service, making it one of the first of a group of founding organizations to join the initiative. Membership in this program has Dynata committing to fund the planting of 10,000 trees – one for each current Dynata employee and client – in support of Ecosia’s global tree-planting mission. As the world’s largest not-for-profit search engine, Ecosia commits at least 80% of its profits from advertising revenue from its eponymous search engine to the planting of trees in biodiversity hotspots around the world.

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Dynata will also implement Ecosia’s search engine technology as the internal search engine for all company devices – desktop, laptop & mobile – and allow employees to celebrate their colleagues’ successes and employment milestones by offering to plant trees in that employee’s name. Additionally, all new clients will have a tree planted when they become an active customer with Dynata, with the option of further engagement with both Dynata and Ecosia to support reforestation efforts.

“Climate change is one of the most pressing challenges facing the world today, and businesses around the world must unite to combat effectively the threats of climate change,” said Michel Guidi, Managing Director, International for Dynata. “Our own research shows that 77% of consumers expect businesses to take urgent action in response to climate change. Reforestation is cited by environmentalists and scientists alike as one of the best ways to do fight climate change – and in doing so, work with local communities around the world to fight poverty. Partnering with Ecosia gives us a partner with expertise and worldwide reach to launch a tree-planting program at Dynata, along with the opportunity to become one of the first companies to partner in their new ‘Ecosia Trees’ program. We’re excited to help launch this important program and we encourage other companies to join us as tree-planting organizations.”

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Added Christian Kroll, CEO, Ecosia, “We’re excited to have Dynata on board as we kick off our new tree planting service. For Ecosia Trees we’re seeking partners that have a global mindset and a true interest in tackling climate change, as well as an understanding of the importance of planting, monitoring, and protecting trees the right way where they are needed most. Dynata’s global footprint and approach, engaging not only their employees but also customers, positions them as a key partner for us to be able to continue to grow and expand our tree-planting efforts around the world.”

Reforestation is the natural or intentional restocking of existing forests and woodlands that have been depleted, either through deforestation, clearcutting or natural occurrences. It is frequently used to remedy the effects of deforestation, rebuilding ecosystems, improving air quality and mitigating global warming, and is cited by environmentalists and scientists alike as one of the best ways to combat climate change – and in doing so work with local communities around the world to fight poverty.

Since its founding in 2009, Ecosia has gone on to become the world’s largest not-for-profit search engine and has planted more than 125 million trees in over 30 countries. Over the past 10 years, its team of reforestation experts has built up a diversified and highly effective tree-planting portfolio that restores and protects most of the world’s biodiversity hotspots and holistically affects multiple Sustainable Development Goals. Trees are monitored for at least three years using innovative satellite and geo-tagging technology, to ensure they not only grow, but survive and thrive. All Ecosia Trees partners will receive comprehensive quarterly reports so they can track their positive impact.