Dynata

More than two-thirds of U.S. consumers expect to do their holiday shopping online this year, while 60% also anticipate hitting brick-and-mortar stores, reflecting a preference to use multiple retail channels, according to an SAP SE sponsored survey by online market research firm Dynata. Consumers Want the Freedom to Control Their Own Brand Experiences With the rise of digital channels and self-service options, shopping has become more complex, and consumers have increasingly taken charge of their experiences with brands.…

Dynata, the world's largest first-party data, and insights platform announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple award-winning digital platform. The acquisition will expand Dynata's qualitative research capabilities within the Dynata Insights Platform, helping brands develop a more comprehensive picture of their markets and customers by linking specific behaviors with the experiences that drive them. For…

Hall & Partners, a global strategic brand consultancy, and Dynata, the world's largest data, and insights platform, announced a unique partnership and agreement to accelerate insights to market for greater agility in research and decision-making. Dynata's data capabilities and advanced technology will power The Hub, Hall & Partners' data visualization and storytelling platform, reimagining the conventional data and insight business blueprint. This new model is poised to do away with traditional processes, outdated…

Dynata, the world's largest first-party data, and insights platform announced an integration with Google's Ads Data Hub to deliver greater visibility into advertising and marketing campaigns on YouTube. Dynata can now enable organizations to measure ad effectiveness and campaign performance on YouTube across all screens, devices, and platforms without the use of cookies, ensuring that organizations can retain the capabilities they need for accurate and effective measurement and analytics. Marketing Technology News: Chili…

Acquisition expands data and insights platform capabilities, enabling access, sharing and publishing of research across the organization Dynata, the world’s largest first-party data and insights platform, announced the acquisition of Sharpr, a leading knowledge management, content syndication and publishing platform. With the acquisition, Dynata will integrate Sharpr’s capabilities – recently recognized by Forrester as a leader in Market and Competitive Intelligence Platforms – into its Dynata Insights Platform,…

Second Annual Look at Consumer Sentiment and Opinion Offers Deeper Dive Into the Global Trends That Drive Attitudes and Behaviors Dynata, the world’s largest first-party data and insights platform, announced its 2020 Global Trends Report, a global study of the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and privacy and trust. Now in its second annual edition, the 2020 Global Trends…

More Than 1,100 Travel Marketers Surveyed in 26 Countries Talk 2020 Travel Trends Sojern, a leading provider of digital marketing solutions for travel, published the second edition of its report, The Future of Travel Advertising: 2020 State of the Industry Report. The research, which was fielded and hosted by Dynata, surveyed more than 1,100 global travel marketers across 26 countries who shared key challenges marketers face, how they overcame them, and their strategies for the coming year. In its second edition, the…

48 Percent of U.S. Consumers Are Considering Purchasing Products Seen in Social Media Ads for Holiday Gifts Smartly.io, the leading social media advertising automation platform, announced new research outlining where and why consumers engage with social media ads to make holiday purchases. Based on 1,000 U.S. consumer responses from a Dynata survey, the results indicate that consumers not only recognize that social media presents a new way to shop for holiday gifts, they are also more likely than ever to purchase those…

Dynata Insights Platform Will Integrate Market Research with Advertising Solutions for the First Time Dynata, the world's leading provider of fully-permissioned first-party data, has launched an end-to-end platform to simplify every step in the insights lifecycle, from audience selection, survey creation, to analytics and reporting. The initial launch is part of a two-phase roll-out that will integrate market research, advertising and marketing solutions into one connected platform. Brands and their partners…

Dynata, a global leader in first-party data and data services, announces the appointment of Pattie Qing Pan as Executive Vice President, Marketing. Pan has an extensive background in brand strategy and activation, demand generation, global communications, and public relations. In this role, she will lead Dynata's marketing strategy as it continues to leverage its first-party data solutions across the entire marketing services continuum. Marketing Technology News: BabbleLabs Raises $14 million Series A Financing from Dell…

Newly Created Unit Accelerates Product Innovation and Development of First-Party Data Solutions for Marketing Services, and Operational Realignment Strengthens Customer Experience Dynata, a global leader in first-party data and data services, is pleased to announce that it has aligned the company to provide greater value to customers, partners, and stakeholders. Dynata's recent strategic mergers and acquisitions, new brand identity, and organizational realignment, have established the scale and capabilities necessary to…

Marketers Can Now Leverage High-Quality First-Party Consumer and B2B Data from Dynata to Create Accurately Targeted Global Audiences for Sought-After Segments Dynata, a global leader in first-party data and data services, is excited to announce its strategic partnership with Eyeota to offer global B2B and consumer audiences at scale. The expanded access to global audience segment creation allows marketers to leverage Dynata's reliable first-party data for coordinated global marketing campaigns, using seed and look-alike…

Dynata, a global leader in first-party data and data services, has released its first Dynata Global Trends Report, which benchmarks behaviors and sentiments of people worldwide based on environmental, societal and psychological attitudes that affect research outcomes. While many organizations follow global trends, very few hone in on trends that impact survey research participation. With one of the world’s largest collections of data, contributed directly by consumers and business professionals who agree to its…

Dynata, a global leader in first-party data and data services, has created the new functional area of Data Strategy, expanding the scope of its existing Research Science group. Melanie Courtright, currently EVP of Global Research Science, will continue to lead the group in an expanded role as EVP, Research Science and Data Strategy. Having one of the world's largest collections of data, contributed directly by consumers and business professionals who agree to its permissioned use, Dynata is committed to providing the most…

Innovative Graphing Solution Spans Multiple Systems in a Complex Network to Improve Accuracy of Thousands of Attributes for Millions of Individuals Dynata, a global leader in first-party data and data services, has received a United States patent for a powerful automated graphing system that operates across the company's proprietary routing, delivery and profiling network. The patented solution ensures high-quality data in the profiles of tens of millions of individuals who have opted in to participate in research studies…

Innovative Solution Allows Highly Accurate Scaling of Survey Segments to Marketing-Sized Audiences Using Offline, People-Based Data Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party research data into targetable audiences through a strategic alliance with TruSignal, Inc., a leading predictive scoring and people-based marketing business. The joint solution allows brands to drive more precisely targeted and efficient marketing campaigns, reaching more…