Dynata

Brands and agencies are now able to holistically compare advertising performance across all channels under measurement, including YouTube Dynata, the world's largest first-party data platform for insights, activation and measurement,…
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Addition of recognized quality supplier strengthens Dynata's investment in growing its member communities Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced its acquisition of…
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Acquisition enhances capabilities for audience discovery and advertising implementation Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced it has acquired 0ptimus Analytics, an…
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Acquisition will add ability to optimize messaging and delivery to targeted audiences for maximum campaign effectiveness Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced it has…
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Findings from a Phrasee survey reveal brand voice is coming of age as technology, culture and mindsets evolve Phrasee, the leader in brand language optimization, today released the findings of a survey targeting enterprise marketers. The…
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Premier industry award recognizes insights-driven advertising behind dynamic social media campaign in the Sports, Media & Entertainment category Influential, the world's largest influencer marketing company, in partnership with…
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Dynata brings extensive first-party consumer panel data of 62 million consumers and billions of verified data points to the Neustar Second-Party Data Marketplace™ Neustar Inc., a global information services and technology…
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Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced the acquisition of inBrain.ai, a people-based insights and survey platform. The acquisition furthers Dynata's mission of…
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Maintains top 3 "Data & Analytics Provider" ranking in industry survey of most dynamic and innovative companies in data, insights and market research Dynata, the world's largest first-party data platform for insights, activation and…
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Patented Connected Data offering and extensive partner ecosystem connect first-, second- and third-party data sources, enabling integrated data-driven insights & measurement even in a cookieless world Dynata, the world's largest…
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Dynata, the world's largest first-party data platform for insights, activation and measurement, announced it has partnered with Ecosia's on its new "Ecosia Trees" holistic reforestation service, making it one of the first of a group of…
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More than two-thirds of U.S. consumers expect to do their holiday shopping online this year, while 60% also anticipate hitting brick-and-mortar stores, reflecting a preference to use multiple retail channels, according to an SAP SE …
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Dynata, the world's largest first-party data, and insights platform announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple…
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Hall & Partners, a global strategic brand consultancy, and Dynata, the world's largest data, and insights platform, announced a unique partnership and agreement to accelerate insights to market for greater agility in research and…
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Dynata, the world's largest first-party data, and insights platform announced an integration with Google's Ads Data Hub to deliver greater visibility into advertising and marketing campaigns on YouTube. Dynata can now enable organizations…
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Acquisition expands data and insights platform capabilities, enabling access, sharing and publishing of research across the organization Dynata, the world’s largest first-party data and insights platform, announced the acquisition of…
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Second Annual Look at Consumer Sentiment and Opinion Offers Deeper Dive Into the Global Trends That Drive Attitudes and Behaviors Dynata, the world’s largest first-party data and insights platform, announced its 2020 Global Trends…
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More Than 1,100 Travel Marketers Surveyed in 26 Countries Talk 2020 Travel Trends Sojern, a leading provider of digital marketing solutions for travel, published the second edition of its report, The Future of Travel Advertising: 2020…
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48 Percent of U.S. Consumers Are Considering Purchasing Products Seen in Social Media Ads for Holiday Gifts Smartly.io, the leading social media advertising automation platform, announced new research outlining where and why consumers…
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Dynata Insights Platform Will Integrate Market Research with Advertising Solutions for the First Time Dynata, the world's leading provider of fully-permissioned first-party data, has launched an end-to-end platform to simplify every step…
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