The Business Intelligence Group named Emplifi ShopStream Product of the Year in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.

“It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”

ShopStream is an easy-to-launch, affordable platform for social marketers to reach their followers and tap into new markets. Retailers use the technology to host livestream events with product experts or celebrity spokespeople to reach a wider array of customers on various social media channels, the brand’s site, or dedicated event pages. Consumers can join the stream and interact with other shoppers and moderators through the chat function – all on a dedicated product page.

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“It’s an honor to be recognized by The Sammys for our live shopping platform that helps brands reach unlimited audiences through interactive live video streaming,” said Aman Khurana, GM, Social Commerce, Emplifi. “With ShopStream, brands can improve engagement and personalization through each step of an individual’s customer journey, resulting in faster consideration and purchase.”

With ShopStream, consumers can instantly participate in a livestream video and interact in a real time chat with the host or advisor. They can also, at the click of a button, connect directly with a product expert for one-on-one personal guidance through Emplifi’s Live Advisor tool. By clicking a link within the stream, customers can transition to a one-to-one session with a local store agent for advice, additional support, and to make a purchase.

Emplifi Live Commerce has been adopted by some of the world’s biggest brands in the UK, Europe, and Asia, including Marks and Spencer, HP, Samsung, and Signet Jewelers.

“We are proud to reward and recognize Emplifi ShopStream for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”

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