Experian Finds 25 Percent Increase in Online Activity Since Covid-19

Consumers continue to transact online and the trend is not diminishing

The pandemic-accelerated increase in digital transactions is here to stay and businesses must continue to transform their operations as they head into 2022. According to Experian latest Global Insights Report, there has been a 25 percent increase in online activity since Covid-19 and that number continues to hold steady.

Marketing Technology News:  Namecheap Unveils Its New Market for Buying High-Value Domain Names Listed for Sale or Auction

“For the past 12 months, we’ve monitored the significant and sustainable shift toward ecommerce and digital financial services,” said Steve Wagner, global managing director of Decision Analytics for Experian.  “The increase in digital activity has remained persistent, and consumers are staying online even with the return of physical shopping and banking.”

The study also found that as people begin to spend again consumer loyalty to online businesses is weakening. 61 percent of consumers say they are staying with the same online service provider they used prior to the pandemic. This a decrease of 8 percent from one year ago.

“Dwindling customer loyalty along with heighted customer expectations and increased competition could mean potential revenue loss or gain. Business must find solutions to improve digital engagement and customer acquisition,” added Wagner.

Marketing Technology News:  Martech Interview with Li Jun, Founder of Ontology

Companies are leveraging advanced technologies to improve the digital customer experience and grow their business including digital credit risk decisioning, passive authentication, artificial intelligence and more. According to our research, 90 percent of companies are investing in business automation, 76 percent are improving or rebuilding their analytics models and 65 percent intend to increase fraud budgets.

To develop the study, Experian interviewed 3,000 consumers and 900 businesses across 10 countries around the world including Australia, Brazil, Germany, India, Italy, Japan, Singapore, Spain, United Kingdom and United States on insights related to consumer and business economic outlooks, financial well-being, online behavior and more. This report is the fourth wave in a longitudinal study exploring the major shifts in consumer behavior and business strategy throughout Covid-19.

Additional findings from the report include:

• Nearly 10 percentof consumers are spending more and putting less away in retirement or emergency savings than a year ago
• Half of consumers (49%) conducted personal banking and payment activities onlineregularly
• Adoption of AI has risen from 69% to 74% and machine learning from 68% to 73% in one year
• 50 percentof companies are exploring the use of expanded data sources

Marketing Technology News:  Hepsiburada Announces Advertising Partnership With Facebook