Fluent Joins DeepIntent’s Audience Marketplace with Permissioned Data for Healthcare Marketers

Self-declared health and wellness data will enable more efficient cross-platform targeting initiatives

Fluent, Inc., a leading data-driven, performance marketing company, is proud to partner with DeepIntent, an independent healthcare advertising technology company, to make its deterministic health and wellness data easily accessible to marketers for their cross-platform targeting initiatives.

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Healthcare marketers are increasingly demanding more accurate, health-related data to utilize in their advertising efforts. As a longstanding data provider for this segment, Fluent helps to fill this need, offering 100% first-party, self-declared health and wellness data for targeting, modeling, and analytics. Through this partnership, healthcare marketers can activate Fluent audience segments via DeepIntent’s Audience Marketplace – the industry’s first and only healthcare-specific DSP designed to create a more diverse and data-agnostic ecosystem.

“Working with DeepIntent is a significant step in our efforts to empower healthcare marketers with more diverse, compliant data and ready-to-activate audience segments,” said Brian Hogan, Fluent’s EVP and GM, Data Solutions. “Trusted by the top pharmaceutical advertisers, DeepIntent’s Audience Marketplace is a truly unique offering, enabling marketers to improve the relevance and impact of their messaging.”

Fluent data is 100% self-reported by consumers and sourced exclusively from its owned and operated online consumer survey sites – enabling advertisers to reach incremental audiences outside of HIPAA constraints. Providing full addressability in a post-cookie world, Fluent segments are identity-based and fully compatible with all emerging advertising IDs.

“Customer journeys and considerations have shifted vastly over a short period of time, and healthcare marketers need to understand those nuances,” said DeepIntent Founder & CEO Chris Paquette. “With a shared commitment to data privacy, transparency, and trust, Fluent has been an instrumental partner in helping to bring our vision of a healthcare-specific data marketplace to life.”

Cookieless by design, DeepIntent’s Audience Marketplace is comprised of ready-to-activate and custom audience segments curated by leading digital health data providers and premium publishers. Marketers can tap into unique and new-to-market audience segments powered by a variety of medical and pharmacy claims, labs, genomic, contextual, and social data providers.

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