Forsta Announces Launch of Enhanced Online Focus Group Solution

InterVu, Forsta’s qualitative digital focus group solution, has been updated with significant technology upgrades to better serve the needs of market researchers

Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, announced product updates to InterVu, its qualitative online focus group solution. Forsta InterVu, which is purpose-built for the needs of research professionals, enables focus group leaders to seamlessly facilitate online group discussions with a feature-rich, fast and secure digital experience.

“I find it has a great platform to interact with the moderator as they conduct interviews. I also like the ‘Create a Mark’ feature, which allows me to highlight a moment that we can refer to later on for the analysis.”

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The newly enhanced version of InterVu integrates Adobe Connect 12, allowing for high-resolution 1080p video and high-quality audio to create more reliable, reusable and engaging virtual experiences. The updated solution allows for document-, video- and screen-sharing, real-time polls, a virtual backroom and more. Researchers can manage projects with a user-friendly, instant-access browser-based interface, without any plug-ins or downloads. The new InterVu retains legacy benefits including built-in security and privacy protections.

“InterVu is instrumental in helping research professionals uncover the full human experiences of their consumers, and these product updates allow them to focus solely on gathering valuable insights – not the technology,” said Luke Szerbinski, Vice President of Global Business Development at Forsta. “The purpose-built platform has been redesigned with a modernized performance that provides a highly-effective environment for engaging dialogue, with enriched features related to non-verbal responses, body language, facial expressions and more.”

“My first impression was that the portal is very well built and feels secure, with a level of firewall and safety nets in place and a clear way to observe and listen in on live interviews,” said Julie Morin, Market Research and Insights Manager, GSK. “I find it has a great platform to interact with the moderator as they conduct interviews. I also like the ‘Create a Mark’ feature, which allows me to highlight a moment that we can refer to later on for the analysis.”

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