Customers can now benefit from completing more, genuine transactions and blocking fraud by increasing the accuracy of authentication at checkout

Forter, the Trust Platform for digital commerce, today announced it has launched Forter Plugin for Salesforce Commerce for B2C on Salesforce AppExchange, empowering customers using the B2C platform to prevent fraud and abuse at checkout. Consequently, merchants can shift their focus to improving experiences and growing revenue from their best customers. Forter is the first and only stand-alone, automation-based fraud solution available to Salesforce Commerce for B2C users.

Selling products directly to consumers creates new growth opportunities for businesses. It also adds surface area for fraud and abuse. Businesses are seeking better ways to protect consumer credentials, payment information, and brand reputation to build greater customer loyalty and trust. Forter blocks fraudsters from completing purchases while ensuring legitimate customers experience smooth seamless transaction flows—protecting a merchant’s marketplace and their bottom-line.

Marketing Technology News:  Intrado Offers Mosaicx Conversational Artificial Intelligence on Google Cloud Marketplace

“Businesses are looking for clever ways to scale their digital commerce operations”

Forter worked to build this proprietary plugin in order to account for platform architecture, compliance best practices, and ease of integration. The introduction of the Salesforce Commerce for B2C plugin represents a simple yet powerful application of Forter’s Trust Platform and Identity Graph—both of which protect merchants of all sizes from fraud and abuse through real-time decisions at checkout. Forter’s plugin can also identify bot purchase activity with sophisticated data modeling, allowing merchants to determine how they want to enforce overall business and fraud policies.

Comments on the News

• “Businesses are looking for clever ways to scale their digital commerce operations,” said Michael Reitblat, CEO and co-founder of Forter. “Salesforce selected Forter to develop the only stand-alone fraud solution for their B2B2C Commerce merchants, which enables them to sell direct-to-consumer with confidence.”
• “Forter is a welcomed addition to AppExchange, powering digital transformation for customers with real-time fraud prevention that enables them to attract, convert and retain more customers,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”

Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto