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“Foundry is sitting on a treasure trove of capabilities, from adtech, martech, personalization tools, access to first-party intent data, and industry expertise – and the power to bring these capabilities together in a way that no other player can,” said Goyal. “Foundry’s winning formula for bringing proprietary first-party data to adtech at scale, and then flowing it into martech for seamless nurturing of customers and prospects, not only differentiates them from pure martech, adtech, or services players, but enables them to fulfill needs across many channels, making Foundry the ideal vendor for CMOs to partner with.

“With Foundry’s data assets, we have the opportunity to service revenue teams with data- and workflow-driven innovation to discover their customers, engage them in a highly personalized manner, and convert them with cost optimization and rapid time to value,” continued Goyal. “Combined with IDC’s media and human intelligence machine, the opportunity for IDG, Inc. as a whole is boundless and I am excited to help accelerate these capabilities into market.”

Goyal’s appointment comes amidst other key personnel announcements as Foundry accelerates its growth and operations globally. Following the launch of data product Foundry Intent in October 2022 and the acquisition of four leading martech companies, the company continues to evolve its product portfolio as customers look to adopt Foundry as their holistic marketing orchestration and pipeline acceleration solution.

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