Fuel Cycle Integration with UserTesting Extends Access to More Customer Communities

Market research cloud leader makes it easier for researchers to test digital products pre- and post-launch

Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, announced that their integration with UserTesting is available for public release. The integration was demoed at The Human Insight Summit by UserTesting, in New Orleans, Louisiana.

This integration touches on many of the themes discussed at The Human Insight Summit including inclusivity, equity, and moving insights to action. According to Forrester, a well-designed user experience could boost your conversion rate by up to 400%. This integration enables clients to get high quality video feedback from their Fuel Cycle Community to improve their products and designs.

Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon

As part of Fuel Cycle and UserTesting’s mutual approach to support digital product development, the integration enables users to evaluate digital experiences with their Fuel Cycle community of customers, prospects and product users. The integration is now available to all Fuel Cycle and UserTesting customers.

“Knowing how customers feel and why provides a strategic advantage for companies competing in a competitive business environment. UserTesting is focused on ensuring organizations have quick and easy access to the customers they need to reach,” said Mona Sabet, Chief Corporate Strategy Officer at UserTesting. “The integration with Fuel Cycle helps companies efficiently connect with customers, capture rich video-based insights, and better understand customer perspectives.”

“Customer feedback is an integral part of how companies continue to innovate and improve their products and services. It’s especially pertinent as consumers have more options than ever,” said Rick Kelly, Chief Product Officer at Fuel Cycle. “The Fuel Cycle and UserTesting integration offers companies even more context around what customers are thinking and experiencing, allowing them to easily gather feedback then make the necessary adjustments to their product and services.”

Marketing Technology News: Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem