The company, focused on CTV engagement advertising and location-based marketing services, hires Adelman to elevate tech product development and digital social connection

Gimbal | true[X], a technology company that is reinventing media and commerce experiences for marketers with a focus on value exchanges that reward consumers for their time and attention, announced today that it has appointed Charles Adelman to VP Business Transformation & Innovation.

Adelman is a multi-disciplinary technologist with 20+ years of experience that includes product and adtech development, live events production and patents. Most recently, Adelman was Chief Technology Officer at Brandrep and Atlys, where he oversaw the architecture and deployment of MarTech, AdTech, OTT, and CDN platforms. Charles has written patents in the AR/VR/XR spaces designed specifically around user experiences and legacy content/advertising.

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Adelman’s background in interactive and immersive media technologies, contextual advertising, marketing, custom ecommerce solutions, software architecture, and patent development will support Gimbal | true[X]’s new technology launches. Adelman will also be responsible for developing the company’s web 3.0 and metaverse offerings as clients expand their interests in new media and technologies.

“Charles’ extensive background in engineering, product development and media will be an essential asset for our team as we look to launch innovative new offerings in the coming years. Our product and innovation roadmap is robust as we continue to grow Gimbal | true[X] to lead clients to the demands of the connected future,” said RJ Nicolosi, Gimbal | true[X] COO and President.

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