Four-time Grand Slam champion and entrepreneur opens the mainstage with GoDaddy CMO Fara Howard on building a brand and unforgettable ecommerce experience

GoDaddy Inc., the company that empowers everyday entrepreneurs, hosted GoDaddy OPEN 2021, an online event for small business owners to learn, connect and grow their businesses. In a special fireside chat, GoDaddy CMO Fara Howard sat down with entrepreneur and four-time Grand Slam champion, Naomi Osaka to discuss starting a business, building a brand and what motivates her as an entrepreneur.

Marketing Technology News: Bluewater Media Bolsters Digital Team with Hire of Executive Kristy Andreadakis

Osaka partnered with GoDaddy to be her exclusive ecommerce partner to build KINLÒ, her recently launched skincare brand. KINLÒ, a love letter to her heritage, combines the Japanese and Haitian words for “gold,” and offers skincare formulated to protect melanin-rich skin. The launch of KINLÒ marks Osaka’s first foray into entrepreneurship as an ecommerce business owner.

“Bringing KINLÒ to market would not have been possible without GoDaddy,” said Osaka. “As both a consumer and now a first-time business owner, I knew the website and ecommerce experience needed to be seamless and provide a great customer experience. To be able to share what I know now about building a brand online with future business owners makes me really proud.”

 Marketing Technology News: MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

Within 48 hours of its launch on KINLÒ.com, KINLÒ sold out of its Hydrating Eye Cream, and just 24 hours after that, its Golden Ritual Skincare Kit as well. KINLÒ’s online store is powered by GoDaddy Payments, an integrated payments solution with simple transaction fees that are the lowest fees in the industry. In addition to the build out of the KINLÒ online store, Osaka worked with GoDaddy to create and build her personal brand website, NaomiOsaka.com which launched earlier this year.

“Every entrepreneur needs to start somewhere, and we’re incredibly lucky that Naomi chose GoDaddy to help her pave the way,” said GoDaddy CMO Fara Howard. “Like many of our customers, Naomi came to us with a vision for her business’ digital experience. We are excited to have been that launch pad for KINLÒ and work with Naomi every step of the way to bring the brand and customer journey to life.”