GoDaddy Inc., the company that empowers everyday entrepreneurs, announced that GoDaddy Venture Forward, a multiyear research effort to quantify the impact online microbusinesses have on their local economies, has partnered with Mastercard’s City Possible program, a partnership and co-creation initiative that brings cities, companies and communities together to identify common challenges and co-develop solutions that advance inclusive and sustainable development.

Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds

The partnership will grant City Possible members access to GoDaddy’s Venture Forward data* through the Mastercard City Insights Digital Marketplace. Since 2018, GoDaddy has analyzed the economic impact of the 20 million microbusinesses its customers have created across the country and has looked at data from over 30,000+ zip codes, 3,000+ counties and 900+ city regions. GoDaddy’s Venture Forward data has revealed the outsized economic impact of everyday entrepreneurs and laid the groundwork for policy makers and elected officials to build stronger, more inclusive local economies.

“Venture Forward is empowering local governments and economic developers with the data and insights they need to better support the microbusinesses in their communities and the people behind them,” said Alexandra Rosen, Director of Venture Forward at GoDaddy. “Joining Mastercard’s City Possible initiative allows us to better connect with companies, municipalities and communities with aligned goals, and most importantly, to build awareness for the economic impact microbusinesses make in communities throughout the United States.”

Marketing Technology News: MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale

“We are thrilled to share GoDaddy’s important research with our global network of cities and partner members,” said Miguel Gamino, Executive Vice President, Enterprise Partnerships and Head of Global Cities, at Mastercard. “Leaders from cities, businesses and academics are working to create and pilot innovative solutions that promote inclusive entrepreneurship and economic development in communities. Including GoDaddy’s Venture Forward research brings us one step closer in achieving that goal.”