Launches Its First Set of NFTs for American Express at Color Oasis Pop up Experience

OneOf, the green Web3 company for iconic musicians, athletes and brands, announced the closing over $8M in a strategic round to accelerate the development of its environmentally sustainable NFT marketplace and support its growth in the music, sports and brands verticals. Investors participating in the new round include Amex Ventures, Mirabaud Lifestyle Impact and Innovation Fund, Snow Hill Ventures, Sangha Capital, Chain Link Crypto Fund and others.

The new capital infusion brings OneOf’s total funding to-date to over $72M raised. Existing investors include famed environmentalist and VC Bill Tai’s Actai Unicorn Fund, Galaxy Digital, Nima Capital, Sangha Capital, Recharge Capital, Andromeda Capital, Sanctor Capital, Tezos Foundation and others.

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“As the Web3 market matures and consolidates, we see great opportunities in creating new commerce models, enabling creators of all shapes and sizes, from the biggest global brands to the newest independent artists, to unlock the real world potentials of this new technology.”

“We are excited and humbled by the belief and overwhelming support from our new and existing investors and partners to continue executing towards our mission of bringing the next 100M users into the NFT and blockchain space,” said Lin Dai, CEO of OneOf. “As the Web3 market matures and consolidates, we see great opportunities in creating new commerce models, enabling creators of all shapes and sizes, from the biggest global brands to the newest independent artists, to unlock the real world potentials of this new technology.”

“A growing number of creators and consumer brands are experimenting with NFTs leading to the rise of a new spend category, new business ideas and new loyalty and membership models,” said Margaret Lim, Managing Director of Amex Ventures. “We believe that the investment in OneOf will help American Express stay close to the developments in NFT-powered commerce and lead to the development of new customer engagement models for our Card Members.”

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OneOf is launching a set of NFTs accessible to American Express Card Members as part of an event hosted by American Express. From July 29 until August 21, American Express will hold an exclusive pop-up event inspired by color theory and therapy for its Card Members: The American Express Summer in Color Oasis, at Lucca Beach inside the Mandarin Oriental in Bodrum, Turkey. Throughout the three-week activation, OneOf will offer American Express Card Members attending the experience a complimentary NFT collectible designed by renowned Turkish artist Selay Karasu, whose works have previously been featured at Burning Man, MOMA NYC (Museum of Modern Art), Art Basel and CERN Particle Physics Laboratory.

OneOf was co-founded in 2021 by seasoned technologist and entrepreneur Lin Dai (CEO), digital media executive Joshua James (COO) and music industry veteran Adam Fell (CSO). Iconic musicians, athletes and brands (such as Doja Cat, The Notorious B.I.G, Wayne Gretzky, Muhammad Ali, Grammys, Warner Music Group, iHeart Media, Duke Basketball, Sports Illustrated, Anheuser-Busch and Gatorade) partner with OneOf to explore ways to bring green and sustainable NFTs to millions of non-crypto native fans worldwide.