The Copenhagen-based media intelligence technology company Hypefactors has appointed the internationally experienced Michael Østerlund Madsen as CFO. Michael Østerlund Madsen, who will take on the position from April 9^th, 2021, brings extensive knowledge and experience, both from a large Nasdaq OMX listed and complex company, to a private equity-backed organization and to agile scale-ups.

Hypefactors will benefit from Michael’s substantive expertise in finance, accounting, risk management, and capital markets on part-time basis. His prior positions include the role of CFO at Nordic Aviation Capital, and Group CFO at the EAC/ØK. Besides Danish locations, he has lived and worked in Riyadh, Amsterdam, and Singapore. Michael holds an EMBA from IMD and has attended programs from Wharton, Kellogg School of Management, and the Board Academy in Copenhagen.

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A key focus area for Michael, is stakeholder communication with the investment community, as well as reputation management in conjunction with vast investor relations exposure.

CEO Casper Janns states:

– I am enthusiastic in welcoming Michael Østerlund Madsen to Hypefactors. With Michael on board, we will get the high caliber capacity we need to match our financial and strategical backbone with the growth strategy and to intensify our investor relations initiatives. Our shareholders deserve an increased activity level and Michael is the person to drive this.

Michael Østerlund Madsen adds:

The business potential of Hypefactors’ strong and innovative technology and platform is huge and the operation is to be scaled-up in the coming period. I look forward to contributing to the journey, continuously making Hypefactors a stronger company and a solid investment for the shareholders.

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