IAB Unveils Agenda for IAB Audience Connect: Find. Engage. Measure. Optimize., Taking Place In-Person Sept. 13-14 in NYC

Attendees will Learn How to Leverage the Latest Data and Technology Approaches to Understand Audiences, Scale their Business, and Drive Business Performance in a New Addressable World

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced the final schedule for this year’s IAB Audience Connect: Find. Engage. Measure. Optimize., taking place September 13-14 in NYC. Main stage presentations will be live-streamed exclusively on IAB.com.

“We are living in a world that is already dealing with signal loss and lost identifiers, so regardless of delays in third-party cookie deprecation, media buyers and brand marketers must refocus and re-evaluate their go-to-market approaches, now,” said David Cohen, CEO, IAB. “This year, Audience Connect is designed to help advertisers utilize data and technology to understand their audiences holistically, build long-term, cross-channel strategies, and build durable plans for 2022, 2023, and beyond. It is a must-attend event, as the industry faces impending regulation, an evolving technology landscape, and a dynamic economy.”

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This year’s Audience Connect is curated for agency strategists, buyers, planners, and marketers to successfully engage consumers, measure, and optimize media campaigns in a privacy-compliant manner within a rapidly changing advertising ecosystem.

Day one will lay the foundation by exploring the intersection of people and identity with data and technology. The event will cover multiple addressability solutions for the deprecation of third-party cookies and identifiers, including first-party data, cohort segmentation, and contextual signals. Additionally, attendees will learn how to leverage technology to harness multiple data sets across various platforms and channels for creative/content, audience insights, media mix modeling, and attribution.

The second day is devoted to innovation and inspiration: addressing creativity in a world where marketers must be strategic to stand out from competition, as well as innovating with new technologies and tools vital for marketers to stay current and aware.

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