Grupo Multimedios Selects ICARO Media Group to Launch New Global OTT Platform with Dynamic Ad Insertion Powered by ICARO Ads and ICARO Artificial Intelligence

ICARO Media Group, a leading Technology, Media and Telecom (TMT) sector company providing AI-driven digital media technology, today announced that it has entered into a definitive agreement to partner in providing a full Over-the-Top (OTT) app experience to power global distribution for Grupo Multimedios, an innovative Mexican media conglomerate with holdings in broadcast television networks, radio, publishing and entertainment.

Based in Monterrey, Mexico, Grupo Multimedios operates in seven Mexican states and is the third-largest producer of original Spanish-language programming in the country. The conglomerate owns radio, TV, newspapers, magazines, and billboard businesses in Mexico, Spain, Central America and North America.

“ICARO will now power the products that expand Grupo Multimedios’ ability to move exclusively from YouTube to a direct-to-consumer offering,” stated Bruno Pereira, Chief Revenue Officer of ICARO Media Group. “Multimedios has entrusted ICARO with their global venture into OTT. ICARO’s unique AI, OTT and dynamic solutions, coupled with our newly-acquired in-house advertising agency, gives them the advantages in leading with cutting-edge advanced technology and media.”

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This new distribution for Multimedios will enable them to reach an extended audience for their 21 linear channels and hundreds of hours of advertisement-based content. ICARO will provide and distribute state-of-the-art technology with AI-driven OTT platforms, Super App technology, and the ICARO video platform, while also leveraging ICARO’s Dynamic Ad insertion platform to monetize Grupo Multimedios’ linear channels and apps.

“We are extremely pleased to announce our new partnership with Grupo Multimedios,” stated Paul Feller, Chairman & CEO of ICARO Media Group. “Their recognition of our leading AI-powered media technologies that allow Multimedios to better monetize their own content and provide a more engaging experience to their subscribers with OTT technology and Ads is a great compliment to ICARO Media Group, and we look forward to their working with the dynamic team at Grupo Multimedios.”

“We are really excited to announce that Grupo Multimedios is partnering with ICARO Media Group to develop and deploy an OTT platform,” stated Enrique Calderon, Grupo Multimedios CTO. “This consists of restructuring our media strategy so that we can deliver a single product to our audience, in which they can access all of our content as a group via digital means such as TV, web, and apps. We are very enthusiastic, as we see in ICARO a strong partner with expertise in delivering and developing digital applications to provide content to audiences at scale. We absolutely believe that this partnership will allow us to meet our OTT goals.”

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