SheerID, the global leader in identity verification for most admired brands,  announced the appointment of Carter Lassy as Chief Product Officer. Lassy brings over two decades of experience in digital marketing, advertising, and eCommerce for B2B and B2C SaaS platforms. This strategic hire reflects SheerID’s ongoing investment in building a world class leadership team as it comes on the heels of hiring several other seasoned martech and SaaS professionals, including Rebecca Grimes as Chief Revenue Officer, Lara Compton as Senior Vice President of Global Marketing, Brij Chandra as Vice President of Product Marketing, and Kara Lister as Vice President of Revenue Strategy and Operations.

“I am excited to join SheerID at such a pivotal time in the company’s growth”

Lassy has a proven track record of success in building enterprise-grade data and marketing platforms for the world’s largest brands – leading global product, architecture, and engineering teams at both public and private companies, including Verizon, Experian, EdgeCast, and Cheetah Digital. He has a deep understanding of the challenges and opportunities facing marketers and brands, and a passion for developing innovative products that leverage customer data to drive growth.

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“We are thrilled to welcome Carter to the SheerID team,” said Stephanie Copeland Weber, CEO of SheerID. “His extensive experience and leadership in product development and engineering excellence will be invaluable as we continue to innovate and evolve our solution to meet the demands modern marketers are facing in gaining and retaining customers. Carter’s passion for building high-performing teams and fostering a strong culture aligns perfectly with our values at SheerID.”

In his role as CPO, Lassy will be responsible for leading SheerID’s product and technology strategy, roadmap, and execution. He will oversee the development and delivery of new products and features that empower brands to connect with their target audiences in more authentic ways, while building trust through transparent data practices and prioritizing consumer consent.

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“I am excited to join SheerID at such a pivotal time in the company’s growth,” said Lassy. “SheerID has a unique opportunity to revolutionize how brands engage with their shoppers using consent-based consumer attributes. I look forward to working with the talented team at SheerID to deliver innovative products that help our clients achieve their marketing and business goals.”