Kenshoo leverages the power of Amazon Web Services to build customizable marketer microservices

Kenshoo, a global leader in marketing technology, announced it has achieved Advanced Technology Partner status in the Amazon Web Services (AWS) Partner Network (APN) after significant adoption of its cloud storage solution and application architecture. Together, these technologies provide Kenshoo the resources necessary to build tools for marketers seeking to rapidly test and optimize across the digital spectrum, even as walled-gardens limit data sharing across publishers and channels. Where most optimization and testing tools use years-old data, Kenshoo’s Impact Navigator uses current data stored on AWS to inform always-on incrementality testing to run real marketing experiments and measure true incremental impact across all audience segments.

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“AWS’ market maturity shows in its quality and breadth of services, two factors that make them an excellent partner for Kenshoo,” said Nir Feldman, SVP of Engineering at Kenshoo. “We trust AWS for data housing, reliability and security, as well as best practices for operational excellence and reliability in our architectural framework for building applications.”

Kenshoo built enterprise solutions on AWS services including Amazon Elastic Compute Cloud (EC2), Amazon Relational Database Service (RDS) and Elastic Load Balancing (ELB), allowing its developers to ramp up a new fully functioning, production-grade microservice within an hour and deploy it using continuous-delivery methodologies to a production environment within an additional 15 minutes. AWS empowers Kenshoo’s developers to rapidly iterate and to meet emerging business needs within days, get them to production and adjust the solution based on actual client feedback.

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Kenshoo builds advanced algorithmic solutions for each client, requiring training, calibration and overall maintenance, sometimes building unique models for different activities of the same client. To do so efficiently, Kenshoo utilizes a fully managed service that provides every developer and data scientist with the ability to build, train and deploy machine learning models quickly.

“Amazon SageMaker provides unique, groundbreaking capabilities for advancing machine learning solutions,” added Feldman. “The scale of Kenshoo’s data combined with our ambition to create unparalleled solutions for rapid analysis, incrementality testing and automatic campaign adjustment, created significant design hurdles that AWS empowered us to overcome.”

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