Kate FitzGerald’s Leadership Recognized by The Software Report

Leanplum, the leading multi-channel engagement platform, announced that Kate FitzGerald, president and chief revenue officer (CRO) of Leanplum, has been selected as one of The Software Report’s Top 50 Women in SaaS (Software as a Service) for 2019.

The award recipients are carefully selected based on their individual attributes, highlighting how their contributions have positively impacted the technology sector, subsequently leading the way for future generations. Success is determined in large part through feedback from the leader’s colleagues. Judges paid particular attention to substantive comments about each nominee’s character and accomplishments as well as the degree to which the nominee positively impacted her organization. Additionally, the award acknowledges how their individual career paths have enabled evident industry growth.

Marketing Technology News: Businesses See Costly Decline of Consumer Trust as a Result of Large-Scale Data Breaches According to Annual IDology Fraud Report

“It’s a great honor to have been chosen as one of the top female SaaS industry leaders,” said Kate FitzGerald, president and CRO of Leanplum. “I’m a firm believer in leading with honesty, building trust, and instilling accountability and a customer-first mindset in my teams. At Leanplum, for example, we have a highly satisfied customer base. I am proud to say that our success in this area is in large part due to our employees’ hard work and the trust they have been able to establish with our customers.”

FitzGerald established her career in startups. She later moved to leadership roles at Salesforce as vice president of worldwide sales for Service Cloud, Oracle as vice president of sales, and president of sales at Marketo. When FitzGerald joined Salesforce in 2009, she founded the Service Cloud sales team and grew the business over tenfold in three years. FitzGerald joined Leanplum in 2018 and assembled a strong team that happens to be predominantly female.

Marketing Technology News: Change Management, CX, and Growth will Haunt Insurance Industry, Says Limra and BCG Study

This year’s awardees are some of the most accomplished women across the software industry.  This year, The Software Report is also recognizing the companies which these leaders represent for they helped create an environment where a woman can thrive in her career. For the Software Report, these companies and the individuals that make up each organization believe in a culture that celebrates and supports the advancement of women.

Marketing Technology News: The Revival of Ransomware: Webroot Reveals 2019’s Nastiest Threats