Digital transformation veterans join to support the company’s rapid international growth

LumApps, the leading employee experience platform, announces the appointment of three new directors to its executive committee. Chris McLaughlin, Melinda Cormier and Noam Ktalav will be essential in developing a strategic operating model to facilitate global scalability, strengthen LumApps’ position as a world-class leader in the employee experience market, build strategic partnerships and improve customer demand and retention in its different geographies.

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In his role as Chief Marketing Officer, Chris McLaughlin will be responsible for defining and executing the company’s overall marketing and product strategies. With more than 20 years in leadership roles at Dell EMC, Thunderhead and Nuxeo, he aims to replicate his previous professional achievements by implementing a sales strategy aligned with marketing. Under his leadership, Nuxeo’s teams were able to grow the company’s revenue by over 500%.

“People are at the heart of every successful business and LumApps truly understands this as well as the interconnected relationship between employee engagement and company growth,” said Chris. “I’m looking forward to joining the board of directors to help LumApps cement its status as one of the most innovative employee experience companies in the world.”

Melinda Cormier will join as the company’s VP Growth Marketing. In this role, Melinda will develop a high-quality pipeline in support of LumApps’ business objectives and high-growth targets. Working closely with Chris, Melinda will create an effective and scalable customer acquisition strategy to achieve lead generation and pipeline creation targets.

Prior to joining LumApps, Melinda served as VP of corporate marketing at Nuxeo where she managed all demand generation campaigns, including field events, digital marketing and business development, along with analyst relations and marketing operations. As LumApps’ VP growth marketing, she will lead global demand generation functions, including digital, field, content and business development.

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“I’m delighted to join this great team,” said Melinda. “I believe LumApps has tremendous potential as an industry-leading employee experience platform with a strong vision and commitment to innovation. I’m looking forward to working closely with the Board and the executive team as we continue to grow our next-generation offerings and empower employees everywhere”

Paris-based Noam Ktalav joins LumApps as vice president of channel to manage and expand the partner ecosystem. He brings extensive international and multicultural company experience from Tel Aviv to the US and Asia, as well as his goal to generate greater revenue growth through the transformation and diversification of acquisition channels.

During most of his career at Dassault Systèmes, Noam has worked with three objectives in mind that he intends to implement at LumApps:

• Create a go-to-market model to bring profitability to LumApps’ partners
• Ensure that the partner ecosystem has a high level of autonomy to replicate prior success
• Drive partners to higher revenue levels by transforming the way they approach the market

“It is exciting to assume the mantle of VP channel for LumApps at a time when the company is experiencing rapid and significant growth in its main markets,” said Noam. “As demand grows for new and innovative approaches to help organizations achieve greater benefits from their digital transformation initiatives, partners and alliances are key to accelerate LumApps’ growth.”

“We are honored to have Chris, Melinda and Noam share their expertise with our leadership team as we enter a new phase of our company growth,” said Sebastien Ricard, CEO of LumApps. “Chris and Melinda will be most impactful with lead and demand generation while Noam will deepen our partners and alliances strategy – three vital roles that will sustain and grow the company as we forge ahead.”

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