MikMak Expands its Role in the Commerce Marketing Ecosystem with Latest Product Enhancement and Addition of NIQ Product Availability Data

New product enhancements and offerings give brands more powerful attribution insights and product locator capabilities

MikMak, the global software company that helps the world’s leading brands grow commerce-first, announced today several new product enhancements that further expand the company’s role within the Commerce Marketing ecosystem. These enhancements help brands gain access to more powerful insights and commerce capabilities to increase profitability and accelerate growth. Additionally, the company announced it has joined the NielsenIQ Partner Network to enable the integration of product availability data.

According to CSP research, 71% of consumers report that retail out-of-stock issues are worse now than at the start of the pandemic. Through its integrations with companies like NIQ, MikMak is building a more connected ecosystem to help brands link their marketing campaigns to in-stock items. This is a critical component of accelerating omnichannel sales and enhancing product discoverability across all media and brand websites.

“This year, we’ve doubled down on our commitment to expanding and extending the reach and impact MikMak has for brands looking to stay ahead in the ultra-competitive eCommerce space,” said Rachel Tipograph, CEO and Founder of MikMak. “We followed through with that commitment with the launch of MikMak 3.0 and the acquisitions of Swaven and ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub. And with this announcement, we take brands another step further into understanding their customers, preventing cart abandonment and having actionable insight into their online sales campaigns.”

“This year, we’ve doubled down on our commitment to expanding and extending the reach and impact MikMak has for brands looking to stay ahead in the ultra-competitive eCommerce space”

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MikMak now integrates seamlessly with NIQ product availability data, powering superior inventory-aware commerce experiences across media and brand websites. The integration provides brands with deeper insights into where and how their consumers prefer to shop. The integration also unlocks insights into how brands drive incremental traffic and revenue to individual retailers via non-retailer media to help strengthen those relationships.

Soon to follow, MikMak will roll out a “Direct Add to Cart” feature that enables shoppers to send a selected product directly to the retailer’s cart with a single click, from all types of media and brand websites. This feature eliminates a friction point that often leads to cart abandonment. A recent study found that 17% of online shoppers in the United States have abandoned their shopping carts due to a complicated and lengthy checkout process.

These new enhancements and capabilities come on the heels of two major acquisitions within six months. In February, MikMak acquired Swaven, a Paris-based commerce enablement and analytics firm, to accelerate the company’s global expansion and product innovation, culminating in the launch of MikMak 3.0, the world’s most advanced eCommerce enablement and analytics platform. In August, the company continued its year of accelerated growth with the acquisition of ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub.

MikMak is following an aggressive roadmap to become the leading commerce intelligence enabler that converts global consumers. Over the next few months, the company is set to expand its product portfolio into other areas of brands’ commerce marketing tech stacks. This includes the integration of predictive AI functionalities and offerings to combat walled gardens and privacy regulations to help clients make better and faster business decisions.

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