A partnership facilitated by NexGen with Resulticks and Couch & Associates will provide innovative products and services to the growing number of enterprises investing in digital transformation.

A Next-Gen Holdings, a global technology company, announced today that it has facilitated a strategic partnership with Resulticks, the award-winning customer engagement solutions innovator, and Couch & Associates, provider of custom marketing cloud solutions tailored for brands throughout North America. The partnership marks another milestone in NextGen’s expansion of its North American partner network.

“We’re absolutely thrilled about this new strategic alliance with Resulticks and Couch & Associates,” said Prabhu Ramkumar, co-founder of NextGen. “It comes at a most opportune time to provide innovative products and services to the growing number of enterprises investing in digital transformation. It’s the kind of partnership that will create enormous value for both Resulticks and Couch & Associate clients. We expect great things from this collaboration.”

Marketing Technology News: Sustainability is Critically Important in JAPAC as Programmatic Thrives: New OpenX and ExchangeWire Research

Redickaa Subrammanian, co-founder and CEO of Resulticks noted, “Couch’s years of experience and proven success in marketing technology solutions blends perfectly with Resulticks’ industry leading CDP and real-time orchestration capabilities. The Couch team understands digital transformation and has deep experience in accelerating it in thousands of engagements. Our alliance creates an unbeatable combination for delivering highly personalized, data-driven customer experiences for our clients—the kind that accelerate conversion, build long-time customer relationships, and deliver quantifiable top-line growth.”

Mike Couch, Couch & Associates CEO and managing director added, “Over the past 17 years, we’ve gained a deep understanding of the nuances of implementing sophisticated technology solutions for clients of all sizes from wide-ranging industries. By blending our strategic and technical skills with Resulticks’ world-class data capabilities and AI-powered analytics, we can enable our clients to convert data into valuable insights, boost lead generation, acquire new customers, improve customer retention, and attribute ROI to specific actions. ”

The new partnership will focus primarily on serving the North American marketplace across all industries with particular emphasis on banking, retail, insurance, financial services, CPG, travel and hospitality.

Marketing Technology News: MarTech Interview with Jared Siegal, Founder and CEO at Aditude