Nielsen Holdings plc, announced that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.

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David Kenny, Nielsen Chief Executive Officer said, “We thank the entire NielsenIQ team for their invaluable commitment and contributions over the years. We look forward to continuing a strong working relationship with them.

“This is a transformative time for Nielsen. We have redesigned our products, our business platform, and our operating model, positioning Nielsen to better deliver the solutions our clients need in the rapidly changing global media ecosystem. We are now fully aligned around three essential solutions–Audience Measurement, Audience Outcomes and Gracenote Content Services–that are designed to drive growth by leveraging a single media platform across a global digital-first footprint.”

J.P. Morgan Securities LLC and Guggenheim Securities, LLC acted as financial advisors to Nielsen, and Wachtell, Lipton, Rosen & Katz, Clifford Chance LLP, DLA Piper, and Baker McKenzie acted as legal advisors to Nielsen.

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