PK, the global digital services firm that helps the world’s most customer-obsessed brands design, build and run the future, announced the appointment of Diane Tryneski to the PK Board of Directors.

Tryneski is an accomplished global operating media and entertainment technology executive with a proven track record of driving revenue and margin growth through digital transformation, including new lines of business, product innovation, and improved customer experiences.

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“Diane’s extensive experience in the media and entertainment industry will provide a unique and valuable perspective to our board,” PK CEO Dinesh Venugopal said. “We are excited for Diane to join PK as we work to accelerate insights-based innovations to create experiences that are redefining what it means to connect with audiences.”

Most recently, Tryneski served as the executive vice president, chief digital officer and chief technology officer of HBO, a $6.8 billion global premium television network and streaming service with over 142 million subscribers in 150 countries. She also played a strategic role in creating and launching HBO NOW, an on-demand streaming service that served as the foundation for HBO Max.

“The hallmark of my career has been achieving high-value outcomes through digital transformation, which is what PK does best,” Tryneski said. “I look forward to bringing my leadership in operations and innovative customer experiences to the board.”

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Prior to HBO, Tryneski served as senior vice president at The Walt Disney Company, a $65.39 billion global media network, studio entertainment, parks and resorts and consumer products company. Before that, Tryneski was executive vice president at Discovery Communications, a $10.67 billion, global media and entertainment company.

“We are thrilled to welcome Diane to PK’s board. She brings a wealth of experience in scaling multibillion-dollar enterprises, and we will benefit greatly from her expertise and counsel as PK continues on its hyper-growth strategy,” PK Board Member Julius Genachowski said.

PK has undergone significant growth and transformation to become the preeminent experience-led engineering firm with layered vertical expertise. Its intellectual property and unique integrated solution offerings around loyalty, API and RPA, among others, have empowered clients to achieve new levels of success.