Browsing Tag

customer experiences

Planet Home Lending Humanizes Marketing and Customer Engagement with Total Expert

Planet Home Lending, a national mortgage lender and servicer, announced implementation of Total Expert’s purpose-built CRM and customer engagement platform to increase loan officer productivity, transform marketing and engagement efforts, and improve customer experiences. Planet Home Lending will use the Total Experience Platform to access a single, 360-degree view of customer profiles, anticipate the financial needs of each customer, and engage them with the right message, at the right time. Marketing Technology News:…

Rackspace Technology Announces Webinar: Putting the Customer at the Center of Digital Transformation

Rackspace Technology , a leading end-to-end multicloud technology solutions company, will hold a Solve Strategy Series webinar: Putting the Customer at the Center of Digital Transformation on June 29 at 10:00 am CT. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds The upcoming webinar will provide participants the information to make changes to the way their organization needs to operate to remain relevant and competitive while emerging technologies are shifting customer…

Hybrid Event Technology Company MeetingPlay Raises $75 Million Growth Equity Investment From Sunstone Partners

MeetingPlay, a pioneer in hybrid event technology, has received a $75 million investment from Sunstone Partners, a growth-oriented private equity firm focused on software and tech-enabled services companies. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software MeetingPlay offers a full suite of offerings for all types of conferences, events and meetings that allow for rich attendee experiences. The company believes that successful meetings and events…

LVMH and Google Cloud Create Strategic Partnership for AI and Cloud-Based Innovation

Today, LVMH and Google Cloud announced a strategic partnership to accelerate innovation and develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH's Maisons—the company's individual luxury brands—to create new, personalized customer experiences that foster long-term growth. The partnership combines both companies' creativity, assets, technological capabilities, thirst for innovation and recognized positions in their respective markets. Marketing Technology News:…

InVision’s Transformational Freehand Collaboration Product Now Available as a Free Standalone Offering

Easy, Accessible Digital Whiteboard is Designed to Empower Collaboration in a Hybrid Workplace InVision—the collaboration platform used to create the world’s most innovative customer experiences, with more than seven million users across 60,000 companies and all of the Fortune 100— announced today that it would make its Freehand digital whiteboard available as a standalone product. InVision’s research showed that Freehand, though originally made for designers, had transformed how people at enterprise-scale…

80% of Organizations Increased Focus on Identity Security Following Pandemic Shift to Remote Work

The Identity Defined Security Alliance (IDSA), a nonprofit that provides vendor-neutral resources to help organizations reduce the risk of a breach by combining identity and security strategies, today released a study titled, “2021 Trends in Securing Digital Identities,” based on an online survey of over 500 IT decision makers. The report examines the impact that the pandemic and increase in remote work had on Identity and Access Management (IAM) in the enterprise, as well as the implementation of identity-focused…

BigCommerce Gives Merchants Control of Their Data with Launch of Big Open Data Solutions

BigCommerce , a leading Open SaaS ecommerce platform for fast-growing and established brands, announced the global launch of Big Open Data Solutions, a full product suite featuring both native and best-of-breed partner data solutions that give merchants the ability to aggregate, analyze, understand and use online store data to gain insight into customer behavior to enhance decision-making and improve business performance. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a…

Bollé Brands Selects Alida to Drive Innovation and Growth Fueled by Customer Experience

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, announced Bollé Brands, a leading eyewear and head protection group, has chosen Alida to help the company drive elevated customer experiences and inform its growth strategies for their sportswear and lifestyle products. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals “Bollé Brands has a rich history of delivering innovative and high-quality products for their customers. This is because they…

SAS names Jenn Chase as Chief Marketing Officer, Executive Vice President

SAS, the global leader in analytics, announced today the appointment of Jenn Chase to the role of Executive Vice President and Chief Marketing Officer. "Jenn has elevated the role of the marketing function by working closely with her colleagues in Sales, Research and Development, and other areas to focus on the needs of our customers," said SAS CEO Jim Goodnight. "She is a leader who makes bold, smart choices that pay off immediately. Marketing is a big part of our growth engine, and Jenn recognizes the link…

ISG Partners with Cognigy to Bring Benefits of Conversational AI to Clients

ISG Automation, the pure-play intelligent automation business of Information Services Group (ISG) , a leading global technology research and advisory firm, said today it has expanded its partner ecosystem by forming a partnership with Cognigy, a provider of conversational AI software for the enterprise. Under the new partnership, ISG Automation will offer its clients the capabilities of the Cognigy.AI platform to automate customer and employee communications, while Cognigy clients will benefit from the strategy,…

Active.Ai and Glia Partner to Enhance Customer Experiences Through Conversational AI

Active.Ai, a leading conversational AI platform for financial services, and Glia, a leading provider of Digital Customer Service, today announced a strategic partnership; Together, the fintechs are empowering financial institutions to meet customers in the digital domain and support them through conversational AI, allowing them to drive efficiencies, reduce cost and most importantly, facilitate stronger customer experiences. Marketing Technology News: ThoughtSpot Launches Support for Snowpark to Bring the Modern Analytics…

Twilio Segment Unveils Journeys, the First Customer Journey Builder for the New, Digital Era

Twilio Segment, the world’s #1 Customer Data Platform (CDP), announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalization at scale, through every channel, and across their entire customer experience stack. A customer journey is the entire experience a customer has while interacting with a brand, over time, and across channels. Adding the capability to design that journey on top of Segment’s best-in-class…

Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record

Dentsu’s enterprise content solution, Content Symphony, has been named a Partner Solution for Adobe’s new Marketing System of Record, which the company unveiled at Adobe Summit. The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and workforce management. Leveraging Adobe Workfront as part of Adobe Experience Cloud, this new system of record provides a source of truth that connects…

SundaySky Launches Self-Service Video Offerings for Turnkey Customer Experiences from Brands of Any Size

SundaySky, the leading platform for video-powered experiences, today announced the launch of its self-service Editor solution, which allows digital marketers to easily create and modify video experiences (VX) without the technical expertise, time and costs of traditional video production. Brands across retail, banking, healthcare, financial services and other industries have the option to start video experiences from industry-specific templates or from scratch in a self-service editing platform, reducing the barrier of entry…

Dynamic Yield and FullStory Partner to Enhance Personalization Process with Rich Digital Experience Analytics

Dynamic Yield, the Experience Optimization platform, announced a technology partnership with FullStory, a global leader in digital experience insights and analytics, enabling brands to more deeply understand, measure, and improve the impact of their personalization efforts. Through the partnership, brands can now easily surface combined insights into what happened - and why - for ongoing or in-the-moment optimizations that empathize with individual customer needs, preferences, and struggles. Marketing Technology News:  …

Domo Introduces New Domo Everywhere Offering

Domo  rolled out its new Domo Everywhere offering that updates components of its existing embedded analytics solutions and makes available new capabilities to deliver a more powerful experience for organizations to improve customer experiences and create new revenue streams leveraging Domo’s powerful platform. The new Domo Everywhere goes beyond legacy embedded analytics to enable sharing and collaboration of data in a highly curated experience. Domo Everywhere is the first offering that enables organizations to deliver a…

Mobile Marketing Powerhouse CleverTap Partners with Logicserve to Help Clients Stand Out in India’s Booming Smartphone Market

CleverTap, a leading AI-powered customer lifecycle and user engagement platform, and Logicserve Digital, a digital marketing and transformation company announced their partnership to bring retention-based mobile marketing to the agency's robust client portfolio in India. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising CleverTap and Logicserve Digital will focus on helping customers across India, MENA and APAC to effectively use…

New Global Rackspace Technology Survey Underscores Business Benefits of Modernizing Applications to Improve Customer Experience

Rackspace Technology, a leading end-to-end multicloud technology solutions company, announced the results of a global survey revealing that, in addition to allowing products and services to stand out, modernizing technology and applications to improve customer experiences drives real-world, bottom-line benefits. According to the survey, How Applications Impact Customer Experience, organizations that adopt an “experience-led” focus enjoy 1.6x higher brand awareness, 1.5x more employee satisfaction and nearly double their…

Tech Giants Apple, Facebook and Google are Reworking How Businesses Leverage Customer Data

The area for how companies distribute content to consumers in addition to the way they acquire consent to use personal data is evolving before our eyes. Apple, manufacturer of the iPhone and iPad, recently announced significant changes to the way it will handle privacy for users. Specifically, they plan to give consumers more control over privacy settings that will enable them to have more say over what personal data is provided to companies. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion…

Cordial Appoints Rachel Bergman as Chief Revenue Officer

Cordial, the leading cross-channel marketing platform, announced that Rachel Bergman has joined the company as its first-ever Chief Revenue Officer. As CRO, Bergman will be responsible for the sales and client experience functions at Cordial, and play a pivotal role in leading the company through its next phase of growth and global expansion. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite Bergman is a seasoned go-to-market executive with a proven track record building…