customer experiences

Upland Software, Inc., a leader in cloud-based tools for digital transformation, has acquired Second Street Media, Inc., a leading audience engagement cloud software platform. Adding Second Street to Upland’s product portfolio will provide Upland’s customers the power to build promotions and email campaigns that grow revenue, customer databases, and consumer engagement. Marketing Technology News: Intelivideo and Les Mills Launch Strategic Partnership “Our customers need to deliver content experiences consumers enjoy…

Marketing consultancy DemandLab launches the first SaaS solution to merge seamlessly with Marketo and Salesforce and enable B2B organizations to confidently measure the impact of full-funnel marketing on revenue DemandLab, a technology-focused marketing consultancy, released Sightline, a business confidence solution that collects marketing and sales data across multiple marketing platforms and demand generation channels and creates a holistic record of the lifecycle for each customer. Sightline was developed by marketers…

Kaon's platform powered millions of digital sales and marketing engagements for global B2B enterprises in 2020; fueling a 30% growth in personnel to meet future and current demand Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, delivered an unprecedented number of mission-critical solutions in 2020 for leading B2B innovators who are committed to accelerating their sales and marketing digital transformation in the "next normal." With customer attention spans in…

Global companies choose ABBYY to transform their business during global crisis; Thrice recognized as a leader by industry analyst firms Driven by the new paradigm of remote working and the need to access and leverage information quicker, ABBYY reported continued strong momentum for its Content Intelligence solutions during 2020. Global organizations ranging from financial services processing SBA PPP loans and transforming finance, transportation and logistics reducing transaction costs, and government agencies accelerating…

"Customer data platforms (CDPs) will start to gain significant traction in the market and will form the basis of clients building their own private first party identity graphs to start to answer the challenges raised by the coming demise of third-party cookies." Hi Simon, please tell us how you arrived at Merkle and what was your journey in marketing like? I’ve joined Merkle from Vodafone Group where I led the global marketing decisioning programme. We implemented marketing decisioning across all of our EU Operating…

How does Grammarly work for Enterprise and individual contributors? Grammarly’s AI-powered writing assistant helps 30 million people and 30,000 teams communicate more clearly and effectively every day. With integration across multiple platforms and devices, we serve as a helpful coach empowering our customers wherever they communicate. Our product offerings use AI to analyze and identify ways to enhance writing. This goes beyond spelling and grammar, offering suggestions around many dimensions of communication,…

Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the industry's move to scale liquidity in cross-screen marketing and outcome-based measurement. As the lines between TV, streaming and digital advertising continue to blur, the industry is in dire need of a neutral, scalable platform that can unify marketers, agencies, programmers and distributors…

New research-based report examines current trends in customer support delivery, offers tangible guidance for B2B customer support and service professionals Customer Support Transformation: The Guide to Essential Practices and Metrics, the new research-based report by Service Excellence Research Group (ServiceXRG) in collaboration with TeamSupport, examines important trends in customer support delivery and offers tangible guidance for customer support and service professionals to meet growing expectations of both customers…

Cresta, the real-time intelligence platform for customer conversations, announced the launch of Cresta for Customer Service, designed to enable customer care teams to deliver more personalized customer experiences. Cresta’s real-time AI coaching solution is for companies seeking to deliver the best possible service and support experience to their customers. Cresta’s AI continuously learns top-performing service behaviors and puts those insights into action with real-time assistance and personalized coaching, resulting in…

Dialpad expands footprint in APAC, empowering global workforces with Voice Intelligence through its AI-powered cloud communications platform Dialpad, Inc., the leading AI-powered cloud communications platform, today announced that SoftBank Corp. (“SoftBank”) joined a previous $100M Series-E funding round, led by OMERS Growth Equity, through a $10M investment. SoftBank’s investment will deepen its existing, 4-year strategic partnership with Dialpad, and drive business growth in Japan and the greater APAC region, leveraging…

Uniphore, an early leader in Conversational Service Automation (CSA), announced results from its latest COVID-era survey that underscores how challenges facing customer service centers are resulting in increased consumer frustration and missed opportunities for brands to build trust and loyalty. The report also shows consumer acceptance for new technology that can help call center agents and better serve the immediate needs of the customer. Marketing Technology News: Unity and Snap Inc. Partner to Extend Ad and Tech Reach…

Hyland, a leading content services provider, launched the Alfresco Collaboration Connector for Microsoft 365, available on both the Alfresco Digital Business Platform and Alfresco Content Services. The Alfresco Collaboration Connector for Microsoft 365 helps organizations increase user productivity with seamless, real-time collaboration, both inside and outside the enterprise, ensure compliance with information lifecycle and government policies and improve user adoption by integrating tools necessary to user-specific jobs.…

Zylotech, the customer intelligence platform building stronger customer connections for B2B enterprises, announced the appointments of Patrick Meehan as Senior Vice President of Sales and Joseph Monti, Senior Vice President of Finance and Commercial Operations. These new hires will help guide the organization through its next phase of growth as it continues on its journey of helping enterprise organizations make the best use of its data to fuel increased customer experiences. "We are at an inflection point across the…

BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established brands, announced a new partnership with EPAM Systems, a leading global provider of digital platform engineering and software development services. Through this partnership, BigCommerce merchants will gain access to EPAM’s global expertise in crafting customer-centric experiences across digital touchpoints. Named one of Fortune’s 100 Fastest-Growing Companies for two years in a row, EPAM employs more than 38,000 professionals around the…

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalized customer experiences via its website. The company achieved this using Lemnisk, a real-time personalization solution built on an intelligent and secure Customer Data Platform (CDP). As customers make digital channels their primary mode of engagement with banks, Emirates NBD was looking to leverage customer data across all touchpoints, to…

8x8, Inc., a leading integrated cloud communications platform, announced new 8x8 Open Communications Platform™ enhancements, improving how organizations manage and use communications and collaboration. These new innovations are helping organizations accelerate digital workplace initiatives and optimize employee productivity and customer experiences from anywhere on any device. “A modern, seamless platform matters. Owning the fully integrated cloud technology stack, from voice, team chat and meetings to contact…

Integration enables enhanced targeting, attribution and monetization for brands, agencies and publishers Nativo, the most advanced content technology platform for advertising, announced a partnership with LiveRamp, the leading data connectivity platform, to deliver people-based addressability across the open web. Nativo offers advertisers the ability to reach specific audiences with unique content marketing opportunities and native formats. Through Nativo's integration with LiveRamp, advertisers and publishers will be able…

CSG continues its strong forward momentum in deploying industry-leading customer engagement solutions across multiple verticals this year announcing it has been selected by Zito Media Group to support its efforts to deliver an exceptional experience for their customers. “From our products to our people, Zito Media is committed to delivering the best possible experience to our customers,” said James Rigas, president, Zito Media. “Finding the right partner to support our customer engagement transformation efforts is a…

Amperity, a leading enterprise customer data platform (CDP), announced that it has achieved Amazon Web Services (AWS) Travel and Hospitality Competency status. This designation recognizes that Amperity has demonstrated deep experience helping customers transform their business from behind-the-scenes operational efficiencies to guest-facing customer experiences. The launch of the AWS Travel and Hospitality Competency comes at a crucial time for the industry as it looks to innovate to address changing demands in the face of…

More than 80% of line of business employees agree easy access to data and IT capabilities are required to be productive as survey reports new digital projects increase Almost 3 in 5 agree integration challenges hinder business growth and revenue MuleSoft, provider of the world's #1 integration and API platform, announced the findings of The State of Business and IT Innovation report. The global survey1 of 1,739 line of business (LoB) employees in organizations with at least 250 employees revealed only 37% of organizations…