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customer experiences

Signavio Selects Conga to Optimise the Approval Cycle

SaaS provider Signavio uses Conga to shorten the approval cycle and reduce administrative work to the benefit of the legal department Conga, the leader in digital transformation for commercial operations, announced that business transformation solutions provider, Signavio, implemented Conga solutions – including Conga Composer®, Conga Contracts for Salesforce® including Conga Orchestrate®, and Conga Sign® – to streamline the approval cycle and save time on manual activities. Marketing Technology News: AdTech Partnership:…

Sapiens Partners With Quadient to Enhance Digital Engagement

Sapiens customers will be able to easily design, modify, manage and deliver insurance documents without the need for technical expertise, which will drive efficiency, reduce errors and enhance communication across all channels Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, announced today it has entered into an agreement to partner with Quadient, a facilitator of exceptional customer experiences. This strategic partnership will bring enhanced omni-channel…

TechBytes with Shawna Wolverton, EVP at Zendesk

Customer engagement tactics and targeting activities have changed completely in the last 3 months. How much has contextual agent communication evolved in these months? We’re seeing what were once primarily offline businesses pivot to totally online, and shifting large support teams to remote working. Agents need virtual access to the people, information and tools that give them the ability to collaborate seamlessly and efficiently in order to make sure they keep giving customers the same level of service they need and…

Acquia And Kibo Partner To Deliver Frictionless Commerce To Customers

New integration enables retailers to deliver personalized customer experiences at scale Acquia, the digital experience company, and Kibo, a leader in cloud commerce, announced a strategic partnership to deliver frictionless commerce to retailers. Together, the two companies will empower brands to easily create robust headless ecommerce experiences using a unified customer view, and scalably optimize engagement across the customer journey with shoppable content. Acquia’s open digital experience platform helps companies…

Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI

Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…

KDDI America Has Selected Infobip As Its Cloud Communications Platform

Partnership Enables Enterprise-Wide Customers Access to Digital Transformative Communications & Rich Media Experiences KDDI America, a subsidiary of “KDDI Corporation”, a Fortune Global 500 company with three datacenters in the U.S., announced it has partnered with Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security. As the demands for digital customer experiences expand, KDDI America’s strategy is to enable digital…

EPAM Joins Newly Formed MACH Alliance as Founding Member

EPAM to consult and advise businesses on how to advance their digital practices using MACH technologies--bringing exciting and expanded set of choices to enterprise customers What's the News – EPAM becomes a founding member of the newly formed MACH Alliance—along with commercetools, Contentstack and Valtech—to bring together likeminded companies and experts with a similar technology vision to drive next-generation digital experiences in the marketplace. Why it Matters – The business landscape is continually changing,…

XCentium Accomplishes Sitecore Content Hub Specialization

Renowned Sitecore Platinum Partner, XCentium, was awarded the Content Hub specialization after completing a rigorous enablement process XCentium announced that it has earned a specialization for Sitecore Content Hub from Sitecore, the global leader in digital experience management software. Earning a Sitecore specialization confirms that XCentium has completed a practice-wide product immersion including verification of product enablement requirements, and creation of a dedicated capable and scalable practice, including…

Arena Raises $2.3 Million Seed 2 Round Led by Redpoint Eventures

Arena enables media and e-commerce companies and nearly every other online business to improve experiences and reclaim ownership of their audiences from social media giants During his days at Hulu as part of the advertising sales team that scaled the media company’s revenue from $80 million to more than $1 billion, Arena CEO Paulo Martins had an epiphany. Nearly every single company in the world needs to make marketing decisions based on customer data and build their own customer experiences to more wisely spend marketing…

Liberty Global to Leverage the Pareteum Experience Cloud in New Pan-European Voicemail Platform

Pareteum Corporation, a global cloud communications platform company, announced that it has been selected by Liberty Global, a multinational telecommunications company, to build a pan-European Voicemail platform. Leveraging the Pareteum Experience Cloud Voicemail solution, Liberty Global's new platform will be available to its entire European customer base. Marketing Technology News: Talkdesk Propels Palmer Johnson Power Systems Customer Service With Cloud Contact Center Innovations Liberty Global is one of the…

Turner Price Selects Akeneo to Boost Ecommerce Strategy and Pivot to Meet Unprecedented Demand

Product Experience Management (PXM) to help wholesaler open new sales channel with speed and efficiency and drive digital transformation Hull-headquartered food wholesaler Turner Price has selected Akeneo, a global provider of Product Experience Management (PXM) solutions, to manage the company’s product information as part of its eCommerce strategy. Akeneo’s PXM platform helps companies improve customer experiences, increase sales, reduce time to market, and boost team productivity by offering a centralised solution…

Kibo’s AI-Based Personalization Drives 80% Conversion Rate Increase for Room & Board

Home furnishings retailer used Kibo’s Monetate to personalize customer experiences Kibo, a leader in cloud commerce, announced that the company increased online conversion rates for those visitors that engaged with personalized content by 80% for contemporary home furnishing company Room & Board. Room & Board worked with Kibo's Monetate to deliver personalization that leveraged the retailer's rich customer data and large library of creative assets. Through a scalable AI-driven program, Room & Board personalized…

Kitewheel Positioned as a Leader in Customer Journey Orchestration Report, by Independent Research Firm

Noted for Real-Time Decisioning with highest scores possible in Journey Testing and Optimization, Security, and Scalability   Kitewheel, provider of the leading Customer Journey Management Hub, announced that Forrester Research, Inc. has placed its platform in the “Leaders” category in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The company’s Wave rankings included the highest scores possible in the journey testing and optimization category as well as in the technology criteria, which focuses on…

Peak Named a Cool Vendor in the Gartner May 2020 ‘Cool Vendors in AI for Retail’ Report

Peak, the pioneer of the AI System, has been named a Cool Vendor by Gartner in the Cool Vendors in AI for Retail report. The report recognizes interesting, new and innovative vendors, products and services. The new report states that “retail digital transformation requires continuous adaptation. Retailers succeed by leveraging AI technologies to understand customers, creating new customer experiences while generating cost savings through operational efficiencies. CIOs can use these Cool Vendors to assist in this…

MarTech Interview with Christine Rimer, VP of Customer Experience and Advocacy at SurveyMonkey

"Convenience is not separate from experience but rather a critical aspect of the customer experience." Tell us about your role as SurveyMonkey’s CX and advocacy leader?  As the leader of customer experience and advocacy at SurveyMonkey, my work focuses on innovating CX for three specific areas: SurveyMonkey, our customers and the industry as a whole. First, I’m responsible for improving the customer journey at SurveyMonkey through a holistic CX program. I work together with my team and across departments to ensure a…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

Grammarly Launches Style Guides to Help Businesses Improve Consistency in Communications

New feature allows administrators to customize writing suggestions based on brand guidelines, improving customer and employee experience to build brand trust Grammarly, the company behind the AI-powered digital writing assistant used by more than 20 million people daily, introduced custom style guides for Grammarly Business users. The new style guide feature helps organizations enhance their brand and customer experiences by creating team-wide consistency in written communication. Businesses can easily customize…

Kount’s Digital Account Fraud Protection Ties For the Highest Score in Current Offering Category

Independent Research Firm Names Kount as a “Strong Performer” in RBA report Kount, the leader in identity trust and digital fraud prevention, announced independent analyst firm Forrester Research has named Kount a “Strong Performer” in The Forrester Wave™: Risk Based Authentication (RBA), Q2 2020. Kount tied for the highest score in the Current Offering category. Kount is one of just seven companies to be included in the Forrester Wave™ for RBA. To be selected for the final report, vendors had to have a thought-leading,…

Adobe and ServiceNow Announce Global Availability of their Integrated Solution

Adobe and ServiceNow have announced the availability of an integrated solution that connects data from Adobe Experience Platform and ServiceNow's Customer Service Management workflow product to enable more seamless, connected customer experiences. In today's experience economy, where digital-only is our reality, marketing and customer service organizations must be aligned around a data-driven, customer-first approach. Connecting Adobe Experience Platform, the company's purpose-built Customer Experience Management…

TechBytes with Chad Engelgau, CEO at Acxiom

How is adtech in 2020 much more closely linked to a CMO’s marketing technology stack? In 2020, we see CMOs seeking more integration between their adtech and martech stacks because their organizations cannot definitively answer how many times each person has received their ad. Marketers want to reach real people with tailored messages that thoughtfully and meaningfully engage them. But, that’s hard when adtech and martech are disconnected, meaning your marketing intelligence is disconnected. For many CMOs, the…