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customer experiences

GoDaddy Acquires Neustar’s Registry Business

Furthers GoDaddy’s Commitment to Investing in the Infrastructure of the Internet to Deliver Great Customer Experiences Punctuated by Speed, Security and Reliability GoDaddy Inc., the company that empowers everyday entrepreneurs, announced it is acquiring Neustar Inc’s Registry business. Financial details of the transaction were not disclosed. The deal is expected to close in Q2 2020. The Neustar Registry business features a high-performance backend registry technology platform and enhanced domain security systems that…

Havas Chicago Group Bolsters Data-Driven Creative Leadership with Three Senior Appointments

Liz Roche joins Havas Helia Chicago as managing director; brings data and digital experience from tech companies Facebook, LinkedIn and Groupon Dan Baldino and Marianna Ruiz join the Chicago agency group as managing director and group creative director, respectively Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key executives to enhance the agency’s leadership team. Former Facebook executive Liz Roche joins Havas…

NICE inContact Teams Up with Zoom for an Integrated Cloud Communications Platform

Leaders in cloud contact center and video-first unified communications join forces to deliver faster, more personalized customer experiences while supporting remote workers NICE inContact, a NICE business, and the leader in cloud contact center, announced that it has entered into a partnership with Zoom Video Communications, Inc., a leader in video-first unified communications. As both companies offer services which enable remote workers, the partnership helps address rapidly changing customer needs and business…

Magnolia Announces New 6.2 Release, With First Ever Headless Digital Experience Hub

Magnolia today announces the launch of Magnolia 6.2, the latest version of its leading content management system (CMS), designed to manage connected experiences. Along with a series of new features, Magnolia 6.2 provides a headless digital experience hub, which aims to take managing digital experiences in headless and omnichannel environments to the next level. Within the hub, marketers can use Magnolia’s Visual Single-Page Apps Editor to re-use content across all channels and digital touchpoints, while maintaining…

The ABM Revolution Taps Value over Volume for Business Growth

It’s 2020 and times have changed, but you might not know that by looking at still-current and commonplace B2B Marketing methods. And yet, in a world of exciting customer experiences with B2C brands, buyers’ expectations across the board are higher than ever - and that means all buyers. B2C consumers experience highly personalized buying journeys that are both efficient and easy - ultimately elevating the expectations for a B2B buying journey, too. To combat the demand gen flywheel that Legacy Marketing has long upheld,…

Fuze Combines Unified Communications and Contact Center Solutions for Enhanced Customer Experiences

Unified platform and comprehensive user interface provides advanced performance and support for optimized contact center interactions Fuze, the leading cloud-based communications provider for the modern global enterprise, today unveiled their fully integrated contact center as a service (CCaaS) solution, embedded within the Fuze unified communications as a service (UCaaS) platform. According to a Forrester Research report, “developing a solid contact center road map in the context of a broader customer experience (CX)…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Huble Digital, Aparavi, Arkose Labs, MarqVision, Broadvoice, Nutanix, and Uberflip. Hubspot Solutions Partners The B2B Marketing Lab and Mpull Join Forces to Form Huble Digital Huble Digital has launched as a result of the merger of HubSpot Elite Solutions Partner, The B2B Marketing Lab, and HubSpot Diamond Solutions Partner, MPULL, two of the largest HubSpot Software Solutions…

Harte Hanks’ ADT VR campaign wins four ECHO awards

Harte Hanks, a leader in developing customer experiences and behavioral marketing, won four ANA International ECHO Awards for its breakthrough virtual reality (VR) campaign developed for ADT Security. One of the four ECHO wins was the highly coveted Golden Mailbox Award, which distinguishes one campaign as being the most-innovative use of the mail medium. “It’s an honor to be recognized among the world’s best data inspired direct marketing campaigns,” states Keith Sedlak, Harte Hanks’ Chief Growth Officer. “It’s another…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from HubSpot, SparkBeyond, Matter Communications, IMImobile, and iQor. HubSpot Brings New Functionality to Sales Hub and Updates Pricing to Make Powerful Software Accessible for Growing Teams HubSpot, a leading growth platform, announced multiple updates to its Sales Hub product, including a lower-priced Starter tier and improvements to its sales engagement tool, sequences, which is…

IAB “250 Brands to Watch” Identifies the Most Disruptive US Direct-to-Consumer Brands and Services

IAB has unveiled the most disruptive, influential DTC brands. More than 3,500 brands were analyzed before IAB narrowed the list to the most important 250 direct-to-consumer products. This year, for the first time ever, 100 service companies were added. "These brands epitomize the growing disruptor brand economy, representing the leading edge of business development across the U.S. and globally," says IAB CEO Randall Rothenberg. "We watch these brands because their business model, personalized relationships with consumers…

HubSpot Marks 10th Anniversary of its Partner Program With the Launch of Solutions Partner Program

HubSpot, a leading growth platform, celebrates the 10-year anniversary of the launch of its Agency Partner Program. What started as an agency reseller program has since evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. The company also announced today that it is relaunching its Agency Partner Program as the Solutions Partner Program. The program will make it easier for customers to find the right service providers for their…

eGain Partners With Avaya to Deliver Digital-First Customer Engagement

eGain, the leading provider of omnichannel customer engagement solutions, announced that it has partnered with Avaya to accelerate digital transformation of customer engagement. Today’s customers seek instant gratification and demand digital-first experiences across touchpoints.  For example, a customer may receive a promotional SMS-based offer from her bank, choose to instantly engage with a conversational virtual assistant via messaging, get qualified as a hot lead, and get connected in real-time to chat with a banker.…

Sitecore Recognized for Third Year in a Row as a Leader in 2020 Gartner Magic Quadrant for Digital Experience Platforms

Sitecore®, the global leader in digital experience management software, today announced that the company has once again been positioned as a Leader in Gartner's Magic Quadrant for Digital Experience Platforms. The report evaluated 14 vendors and Sitecore was positioned in the Leaders quadrant based on the ability to execute and completeness of vision. Sitecore Experience Platform™ (XP) was assessed as part of the company's evaluation. Gartner defines a Digital Experience Platform (DXP) as "an integrated and cohesive piece…

Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales

In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage's CEO and Co-founder Karl Wirth announced the Salesforce deal through a blog on his company website. Why Salesforce Bought Evergage? Last year, Evergage's competitor Monetate was acquired by Kibo. At that time, we had predicted that companies that make Content Personalization engines, CDPs and Mobile Marketing tools would cause a…

mParticle Launches New Features to Help Brands Create ‘Data Flywheel’

New Features for Seamless Data Quality Management, and Transformation to Serve as a Foundation for Improved Customer Experience and Better Insights mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced significant product enhancements to its Data Master product to help increase data trust and quality throughout the pipeline, and across teams. Additionally, mParticle announced the early access to Calculated Attributes, a data transformation feature that allows companies to…

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for…

Tealium and Invoca Partner to Orchestrate Better Customer Experiences and Maximize Marketing ROI

New Partnership Enables Organizations to Better Engage With Customers in Real Time by Unifying Inbound Call Analytics Data, Conversational Insights, and Rich Customer Profiles Tealium, the trusted leader in real-time customer data orchestration, and Invoca, the leading enterprise provider of AI-powered call tracking and conversational analytics, announced a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real time to better inform contact center interactions…

Comcast Acquires Blueface; Global Provider of Unified Communications as a Service (UCaaS) to Complement Comcast Business Solutions

Comcast announced it has completed the acquisition of Blueface® – a Dublin, Ireland-based global technology provider and leader in unified communications solutions. Terms of the acquisition were not disclosed. “Whether connecting within a company or directly to customers, Blueface technology, powered by Comcast Business, will provide businesses a seamless communications experience. We look forward to delivering innovative solutions that enable businesses to help power employee productivity and extraordinary customer…

Acxiom Announces New Global Identity Solutions Portfolio to Help Marketers Improve Experiences Everywhere

Portfolio Will Allow a Holistic View of Multiple Customer Identities to Deliver Exceptional Experiences Acxiom, the data and technology foundation for the world’s best marketers, announced the launch of Acxiom Real Identity, a new global identity solutions portfolio that allows a holistic view of multiple customer identities to improve customer insight and deliver exceptional experiences. “Acxiom has built its identity expertise over five decades and has established itself as a leader in identity solutions” Acxiom…

Kurtosys Raises Funding From Vistara Capital to Accelerate Global Growth

Kurtosys, a leading digital experience platform (DXP) provider for financial service firms, announced that it has secured growth capital from Vistara Capital Partners. This funding enables the company to accelerate its global growth initiatives and invest further in the automation and delivery of exceptional investor experiences. Kurtosys provides an end-to-end digital experience platform that empowers global financial services firms to easily create, manage, publish and optimize all their financial data, documents,…