customer experiences

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

Signature conference highlights key trends and technologies in a new human-driven era of marketing. Iterable, the leading cross-channel platform for unified customer experiences, today hosts its global virtual conference, Activate Live, to highlight stories, insights and strategies from the makers of some of the world’s most compelling marketing campaigns. The virtual event, airing live today until 2:30 p.m. PT, features an incredible lineup of speakers. Kicking off the conference are headline speakers …

Former Fleet Feet CMO, Brent Hollowell, joins Volumental in newly created role Volumental, a technology company that helps the world's top footwear retailers and brands solve fit, improve customer experiences, and transform data into fuel for profitable growth, today announced the appointment of Brent Hollowell as chief marketing officer. In the newly created role, Hollowell is responsible for further positioning Volumental as the premier technology company helping millions of shoppers around the world find perfect…

It blends automation with human emotional intelligence to provide clients with the best possible CX Based on its recent analysis of the Latin American and the Caribbean customer experience (CX) outsourcing services market, Frost & Sullivan recognizes OneLink (OneLink) with the 2020 Latin American and the Caribbean New Product Innovation Award. It has set itself apart from the competition by delivering enhanced CX through digital transformation and comprehensive strategies. Developing new solutions for clients,…

If you’re responsible for customer acquisition across all channels —  e-commerce, chat, SMS, telesales, in-store —  your daily feed is almost certainly spoon-feeding you business advice about tools, technologies and resolutions for 2021 to maximize customer engagement. However, there is a universal problem that faces all acquisition marketers, which is balancing the yin-yang relationship between maximizing revenue/sales and customer experiences. The two often clash on a fundamental level, indirectly and directly muddling…

On the heels of record growth in 2020, mParticle, the largest independent Customer Data Platform, today announced that Eric Kelleher, the Chief Customer Officer of Okta has joined its board of directors. Kelleher's experience scaling some of the industry's most successful and highest growth enterprise SaaS companies will provide expert guidance to mParticle as it builds upon a record growth year. Eric has spent the past 18 years in leadership roles building successful, hypergrowth SaaS companies. In his current role…

As the one-year mark of COVID-19 becomes a reality, many businesses are shifting focus to what doing business will look like in a post-pandemic world. Today, Shift7 Digital, the modern digital agency for manufacturers, is sharing insights on how manufacturers can put their best foot forward and keep the momentum in digital they’ve built over the past year. The must-have nature of digital marketing, specifically a strong ecommerce presence, became impossible to ignore virtually overnight this time last year and Shift7 has…

The bolstered leadership team will drive accelerated growth and innovation in next phase of company journey Iterable, the cross-channel platform for unified customer experiences, announced today the addition of five leadership team members in 2020 who will be pivotal in furthering the company’s vision of empowering empathy-driven customer engagement. With a diversity of knowledge and lived experiences across the enterprise landscape, these leaders bring decades of collective wisdom that is fundamental to…

The apps enhance Contentful’s platform for digital builders, enabling improved collaboration and faster time to market Contentful, the leading content platform for digital business, today announced the release of Contentful Compose + Launch — two apps that together greatly extend Contentful’s native capabilities for content teams. Customers today engage with brands primarily through digital experiences, which means each experience must be delivered quickly and to an incredibly high standard. Meeting these…

Report offers data-backed advice for C-suite to improve their business strategies through experimentation Brooks Bell, the technology-enabled agency dedicated to helping global brands build remarkable customer experiences through conversion rate optimization and personalization, today released its latest research-driven report, “Experimentation: The C-suite’s Secret to Better Decision-Making,” which examines how members of the C-suite at today’s businesses — across all sectors such as retail, financial…

The year 2020 has changed the way we communicate, the way we learn, and the way we conduct business, even sales and marketing! Businesses that could quickly pivot following COVID-19 were able to thrive while others had to wrap up their operations. A common theme with the businesses that pivoted was their ability to be agile, nimble, and resilient. But how do you build an agile and nimble organization? You do so by building a culture of continuous learning. Marketing Technology News: McAfee Announces Sale Of Enterprise…

MalwarebytesTM, a leading provider of advanced endpoint protection and remediation solutions, today announced the addition of Mark Strassman as the company's new chief product officer. Strassman joins Malwarebytes from LogMeIn, where he was General Manager of their Unified Communication and Collaboration (UCC) product portfolio, which served hundreds of millions of end-users. Marketing Technology News: Blucora Announces Appointment of Tina Perry to the Board of Directors "Mark gets our customers and how people…

R2integrated, an award-winning digital experience agency, today announced Kim Clarke has joined the company as Chief Financial Officer (CFO). As an accomplished senior executive leader in finance and operations, Clarke will further strengthen R2i's reputation for innovation and delivery, while supporting the agency's finance, HR and IT functions. Marketing Technology News: How to Start Creating the Change Advertising Needs Clarke comes to R2i with experience gained at a number of leading public and private…

Following a record year, investment will accelerate establishing the Go-to-Market Cloud of the future Terminus, the leading account-based marketing platform, announced it raised a $90 million Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion. With the investment, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors.…

Payments company leverages Snowflake’s platform to develop new data science models for enhanced customer experiences Leading integrated payments platform, Paysafe, is leveraging technology from Snowflake, the Data Cloud company, to achieve meaningful data insights and deliver more informed and enhanced customer experiences by tapping into Artificial Intelligence (AI) and Machine Learning (ML) data models. The announcement supports Paysafe’s transition to a fully cloud-based approach for its payment services including its…

Latest Award Further Distinguishes Amperity as the Only CDP With Patented Innovations for Driving Customer Centricity Amperity, the #1 enterprise customer data platform for consumer companies, announced that it has been awarded U.S. Patent 10,922,337 for “Clustering of data records with hierarchical cluster IDs.” This award is the fifth patent granted for Amperity’s core identity resolution and customer 360 technology, and further cements its platform as the only Enterprise CDP with protected innovations that help drive…

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is partnering with VoiceSage, a global proactive communications provider based in Ireland, UK, Spain and Dubai, to enable companies to transform their customer experiences through enhanced messaging powered by Vonage. “VoiceSage provides businesses with fast, reliable and cost-effective ways of keeping in touch with their customers and staff” The VoiceSage Rich Media Messaging (RMM) solution is a messaging…

Amplience, the leading headless commerce experience platform today announced that it has been named as a Strong Performer in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 report, dated February 22, 2021, by Nick Barber. The report provides an evaluation of the 15 most significant content management system (CMS) providers to help digital experience (DX) and strategy professionals make the right choice. According to the report: "Brands that create great digital experiences fuel great customer…

Groundbreaking new product by award-winning TeamSupport repositions B2B customer success software to fully realize the revenue potential of customer success With increasing revenue as its primary focus, TeamSuccess boldly repositions the role of B2B customer success software in the industry, announces TeamSupport, the award-winning B2B customer support software solution, of its groundbreaking new customer success product, now available. TeamSupport CEO Pete Khanna introduces the product, saying, "Through proactive…

Italian menswear brand implements Tulip's solutions in European stores to elevate delivery of customer experiences Tulip, a global leader in cloud-based retail mobile solutions, announced that Italian menswear brand Boggi Milano has selected Tulip for its mobile retail solutions. Boggi Milano, an Italian fashion brand known for bridging the gap between men's casual and formal wear, is partnering with Tulip to expand its omnichannel customer experience within their European stores. With Tulip's solutions, retail…