Offer Management Market Leader Launches Initiative in Support of Industries Struggling in the Face of the Coronavirus Outbreak

RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced its plan to contribute to the fight against COVID-19 and the significant impact on retailers, travel and hospitality brands. RevTrax’s data services technology is offered for 60 days at no charge* and allows for the prevention of over-discounting and the unnecessary implementation of emergency untested plans following a decline in sales and consumer demand.

Marketing Technology News: Xebec Provides Update on Coronavirus Impact on Global Operations

In response to the recent spread of COVID-19 in the U.S., RevTrax will offer its data services at no charge to both current clients, effective immediately, as well as to any brands that are in need of help staying afloat, following the outbreak. RevTrax’s data services are designed to inform customer pricing and discounting strategies, mitigating overreactions that RevTrax predicts will be taken by many businesses. As retailers, travel and hospitality executives struggle with how to react to such severe changes in consumer demand, many are reacting aggressively and uniformly by slashing prices or deepening discounts. RevTrax understands how to get in front of this business reaction and maximize profit in the face of a crisis.

Marketing Technology News: AT&T to Deploy the Synchronoss Personal Cloud Solution

“This is an incredibly difficult time for all businesses and particularly those in travel and hospitality. Because we hold a unique ability to understand pricing and promotional sensitivity, we felt it was our duty to offer support to corporations that have already been deeply affected by a decrease in sales and help them mitigate further declines,” said Jonathan Treiber, Chief Executive Officer of RevTrax. “It is our hope that by offering our services, we will help leadership and executives stand together to prevent their brands from taking any further losses during the ongoing pandemic and come out even stronger on the other side.”

RevTrax’s platform helps companies maximize profit and eliminate promotional waste due to over-discounting. It is used by a variety of leading brands including Dunkin’, Starbucks, Express, Men’s Wearhouse, Kimberly-Clark, Unilever, and Sherwin-Williams.

Marketing Technology News: Kimble PSA Now Available in Five Languages, Including German