Semrush, a leading online visibility management SaaS platform, has appointed Bill Wagner to its board as an independent non-executive director.

“We are excited to welcome Bill to our Board of Directors. He brings 20+ years experience from the SaaS industry that supports our management and operational expertise, and software innovation leadership,” said Oleg Shchegolev, CEO of Semrush. “Attracting leaders such as Bill to our Board demonstrates that our exciting growth trajectory continues.”

Marketing Technology News: Memsource Welcomes Technology and SaaS Industry Executive Jason Hemingway as VP Global Marketing

Wagner served as the president and chief executive officer of GoTo (formerly LogMeIn, Inc.), one of the world’s top SaaS (software as a service) companies, from 2015 through 2022, after joining the company as chief operating officer in 2013. During his tenure, LogMeIn grew from a small-cap public company with $140 million in revenue to an industry leader with 4,000 employees, 2 million customers and more than $1 billion in revenue. LogMeIn was acquired by Francisco Partners and Evergreen Coast Capital for $4.3 billion in 2020.

Wagner serves on the board of directors of Akamai and ChurnZero, a privately-held SaaS company. He is also on the board of advisors for BUILD Boston, an organization dedicated to the educational and professional success of youth from under-resourced communities.

Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice

“Before being a CEO, I oversaw marketing organizations and witnessed teams struggle to manage the disparate tools required to run a modern, digital-centric marketing department. Because of this experience, I instantly recognized the value of Semrush’s approach to unite SEO, content marketing, competitive research, PPC and social media marketing into a unified, highly-differentiated SaaS platform,” said Wagner. “I’m looking forward to working with Oleg and the Semrush team as the company continues to grow and gain share in this large and developing market.”

Semrush remains focused on strengthening its leadership and talent acquisition at all levels of the organization, including the Board of Directors. Wagner will serve as a Class II director and is expected to be included in the company’s slate of nominees for election to the Board at the 2023 Annual Meeting of Stockholders. Wagner joins a team of seasoned leaders from technology, internet, and investment sectors including Semrush founders Oleg Shchegolev and Dmitri Melnikov; former CFO of Zynga and App Annie Mark Vranesh; Greycroft Partner Dylan Pearce; Siguler Guff Managing Director Roman Simonov, and former CEO of Vistaprint Trynka Shineman.