Severe Data Breach Could Cost Tech Companies $174 Million per Day

Severe Data Breach Could Cost Tech Companies $174 Million per Day
  • Millions of sensitive data records lost could cost top-earning tech companies an average of $174 million per day, research shows. 

  • A new report reveals the reputational and financial impact of severe and catastrophic data breaches on top companies and social media platforms. 

  • Apple could lose a staggering $83 billion per month, while Microsoft could experience a drop in value of $2.3 billion each week. 

  • Businesses should prioritise security training for all staff, keep software updated and carefully control who can access sensitive data, says expert. 

Tech companies could lose an average of $174 million per day – or $37.3 billion per month – as a result of compromised records per data breach, new research shows. 

New research, published by cloud solutions company iomart, analyses the financial impact of typical, severe and catastrophic data breaches to reveal what each could cost top companies and social media platforms. 

Large-scale breaches are growing in intensity and frequency during 2020, with the number of compromised records rising by 273% in the first quarter, compared to the same time last year. These included 1,196 individual data leaks – almost 40% of which happened in the US. 

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The typical loss for a large company is between 10 and 99 million records per incident, resulting in an average company value drop of 7.27%. 

How much a business stands to lose depends on how long it takes them to identify and then contain a breach, which correlates to the number of records stolen – as outlined by IBM’s study on the cost of a data breach.  

For companies in the tech sector it took an average of 187 days to identify and a further 59 days to contain a breach. This equates to an average potential loss of $42.9 billion for the highest-earning tech companies per incident. 

The IT sector was the hardest hit in Q1 2020 with the number of breaches more than doubling compared to the same period in 2019, while the manufacturing and healthcare sectors were the next most impacted. 

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When looking at how data breaches could impact major tech companies, Apple has the most to lose with an estimated company value drop of $95.7 billion following a typical breach, while Microsoft could lose $81.6 billion, and Amazon could lose $68.7 billion. 

Company

Market Value

Total Value Drop

Value Lost Per Day

Apple

$1,317,000,000,000

$95,745,900,000

$389,210,976

Microsoft

$1,122,000,000,000

$81,569,400,000

$331,582,927

Amazon

$945,210,000,000

$68,716,767,000

$279,336,451

Alphabet (Google)

$941,210,000,000

$68,425,967,000

$278,154,337

Facebook

$598,290,000,000

$43,495,683,000

$176,811,720

 

If these tech companies infringed GDPR guidelines and incurred the maximum fine of 4% of a company’s annual global turnover, Apple would lose a further $2.56 billion and Microsoft an additional $1.34 billion, resulting in a total breach cost of $98.3 billion and $82.9 billion respectively. 

With an estimated 70% of all breaches resulting from phishing scams and email fraud rocketing as a result of Covid-19, it’s crucial that companies invest in data protection – particularly for smaller tech organizations and startups which cannot stand to lose up to 10% of their market value. 

Bill Strain, Product Development Director at iomart, comments on the findings: “These figures are a stark warning about the importance of investing in data protection. Many smaller businesses wouldn’t survive the operational impact of a successful cyber-attack, let alone the financial one of a punishing fine on top. 

“Looking at your potential risk and knowing where your data is, controlling who has access to it, and making sure it’s secure should be an absolute priority.

“It’s still the case that most cyber-attacks start by exploiting our human vulnerability. By training staff to spot suspicious emails or links you can lock the front door and then use technological solutions to ensure the hackers can’t get in around the back.”

iomart also offers some top tips on how businesses can create an effective defence against such an attack:

  • Keep IT systems and software up-to-date

  • Store sensitive data separately 

  • Control users’ access and privileges

  • Secure the email gateway 

  • Do regular off-site backups of your data

  • Provide regular security training for all staff

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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