Sophi.io, The Globe and Mail’s artificial intelligence-based optimization and prediction engine, was named a finalist in 5 categories of the Global Media Awards run by the International News Media Association (INMA):

• Best Product and Tech Innovation
• Best Initiative to Register Users
• Best Initiative to Acquire Subscribers
• Best Use of Data To Drive Subscriptions, Content, or Product Design
• Best Use of Data to Automate or Personalise

“The INMA Global Media Awards focus on excellence across all areas of the media business,” said Phillip Crawley, Publisher and CEO of The Globe and Mail. “I’m particularly pleased that Sophi for Paywalls’ fully dynamic, real-time paywall was recognized in 4 categories, and that Sophi’s ground-breaking automated print laydown technology was nominated for its use with Naviga and Agderposten.”

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The nomination in the Best Product and Tech Innovation category is shared with Naviga for Naviga Publisher powered by Sophi.io, and Agderposten, a regional daily newspaper that serves over 25,000 readers in print across Norway. Sophi provides cutting edge AI/ML technology that, along with Naviga Publisher, fully automates the end-to-end print production workflow that lets editors prioritize stories and press a button to automatically generate a print laydown without any templates. Agderposten was the first customer to use the automation technology.

This year’s competition drew 644 entries from 212 news brands in 37 countries. The judges consist of 44 media experts from 22 countries focused on breakthrough results, unique concepts, strong creativity, innovative thinking, and winner synergies across platforms. The first place winners will be announced on June 3.