Senior Product Management Executive Joins Leading Health Insurance CX Provider

Zipari, the company behind the first and only Consumer Experience (CX) Platform built specifically for health insurance, announced that Stan Opstad has joined the company as Chief Product Officer. Opstad will oversee the continued development, innovation and management of all Zipari’s health plan solutions.

“As a health IT veteran who knows how to devise––and more crucially, execute––corporate growth strategies, Stan shares our commitment to discovering new product and service lines that not only drive customer engagement for our clients, but improve their bottom line,” said Mark Nathan, CEO and founder of Zipari. “His results-oriented approach has contributed to a strong track record of transformational product management, and we can’t wait to bring him onboard.”

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“I look forward to working alongside the company’s impressive leadership team to improve its product line, maximize their profitability, and provide breakthrough digital experiences to healthcare payers and their members across the country.”

Opstad brings more than two decades of experience in product management for software and health IT companies to the role. He joins Zipari from Inovalon where, as a Senior Vice President of Product Management, he helped build a best-in-class organization, drive new product development, and spurred rapid revenue growth while leading the company’s business development team. Prior to Inovalon, Opstad served as Vice President of Product Management at Surgical Information Systems, a provider of information systems and software solutions for the surgical environment. He has held leadership positions at several other health IT companies, including Healthland––a developer of EHR systems for rural healthcare systems––and Ingenix, a subsidiary of UnitedHealth Group.

“Stan’s forward-looking approach and decades of healthcare and health tech experience will undoubtedly complement Zipari’s growing suite of revolutionary CX technology offerings,” added Dr. Tabatha Erck, president of Zipari. “With a history of corporate revenue growth that stretches into the tens of millions, he will make an excellent addition to our results-driven leadership team.”

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Opstad’s career encompasses product strategy and growth, operational improvement, and pricing strategy and management. He has proven experience creating multi-year product roadmaps, implementing product lifecycle management, and building new pipelines of organic and inorganic products to enhance revenue growth and enter new markets. He has also led efforts to restructure product portfolios, establish more efficient operational processes and improve operational execution. In addition, he has restructured pricing policy and managed pricing strategy to ensure market competitiveness, high win-rates, and maximize earnings before interest, taxes, depreciation and amortization (EBITDA), as well as revenue.

“Zipari’s product suite of end-to-end CX solutions offers great potential for expansion and continued innovation,” said Opstad. “I look forward to working alongside the company’s impressive leadership team to improve its product line, maximize their profitability, and provide breakthrough digital experiences to healthcare payers and their members across the country.”