Taboola , a global leader in powering recommendations for the open web, helping people discover things they may like, announced a 5-year exclusive renewal of a partnership agreement with the La Dépêche du Midi Group.

Since 2019, the La Dépêche du Midi Group has leveraged several Taboola innovations, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content and targeted advertisements, and Taboola Newsroom, an advanced readership insights offering, to boost engagement and subscriptions for its different media including www.ladepeche.fr, lindependant.fr and midi-libre.fr with more than 150 million visitors each month in France.

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La Dépêche continues to expand its use of Taboola technology to refine its approach to user segmentation and to deliver an optimal reader experience. Through the use of the editorial offering, Taboola Newsroom, the publisher has taken a new approach to engaging with readers and subscribers, resulting in a 28% increase in conversions for users.

Today, La Dépêche du Midi Group renews its exclusive partnership with Taboola for a period of 5 years with the aim of concentrating its efforts around the subscription strategy of the group’s titles, in addition to generating revenue. By personalizing the publisher content offered to each reader, thanks to the data generated and the indicators made available by the Taboola tools, the Group can now adapt the advertising experience to a greater or lesser extent depending on the reader profile, potential subscriber or not, and enhance the content.

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Michaël Bourguignon, Revenue and Digital Director of the La Dépêche du Midi group, said: “We are delighted to collaborate with Taboola and to benefit from their unique tools on the market. By developing a test and learn approach, we were the first French publisher to test the new Taboola Newsroom tools and adapt our systems in this period of crisis. This allowed us to adapt our content by segmenting the reading experiences on our sites by type of user while offering the most engaging content possible. One way to improve the user experience of our subscribed or engaged readers, while promoting native advertising. We are thus continuing our work of targeting and finer-tuning readers for a more relevant, value-added experience.”

“We are proud of the confidence of the La Dépêche du Midi Group and their ability to innovate. The renewal of our exclusive partnership testifies to the trust of our technology to allow for increased personalization, which benefits the user experience and opens up new sources of revenue. As another long term example of a publisher partner, we are grateful to expand their ability to boost subscribers through insights,” said Adam Singolda, Founder and CEO of Taboola.