Established Technology Executive to Lead Toshiba Product Marketing Initiatives

Toshiba America Business Solutions names technology veteran Kerstin Woods vice president of product and solutions marketing.

“We are thrilled to have Kerstin join Toshiba”

Toshiba’s newest executive is charged with creating and implementing expansion strategies for the company’s e-STUDIO multifunction printers, thermal barcode printers, network document solutions, point-of-sale products, Ellumina^™ digital signage line as well as third-party hardware, software and SaaS offerings. Woods will also play a significant role in channel management, business development and revenue growth at Toshiba.

Woods launched her professional career designing rockets in the aerospace industry. In addition to business consulting, she has 20 years’ experience in forming global partner alliances, as well as product and solutions development and partner/product marketing for small-to-large startups and Fortune 500 companies. Woods most recently served as senior director of channel product marketing at Oracle, with a focus on accelerating Oracle’s cloud software revenue within the global channel ecosystem.

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During her tenure at Oracle, she oversaw numerous product and solution launches, as well as sales enablement and go-to-market activities across Oracle’s cloud software and converged infrastructure portfolio.

Woods holds a bachelor’s degree in mechanical engineering and studied psychology and business, with an engineering management emphasis, at Stanford University. She played Division 1 lacrosse at Stanford and currently serves as a community volunteer for several organizations in Orange County, Calif.

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“We are thrilled to have Kerstin join Toshiba,” said Toshiba America Business Solutions Chief Marketing Executive Bill Melo. “She brings a unique blend of technical and marketing skills, channel development experience and expertise in delivering cloud-based services to Toshiba. We’re looking forward to Kerstin having an immediate and significant impact on our ability to reach our ambitious growth targets.”

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