UNest, a leading fintech company that makes it easier than ever for parents to invest in their kids’ future, announced a partnership with America’s leading audio company iHeartMedia. UNest will leverage iHeartMedia’s multi-platform capabilities and national reach to empower parents wanting to help their children with a strong financial head start and roadmap for the future.

“The opportunity to reach our audience of young parents on a national level is rarely available to fast-growing startups like UNest. That is why we are thrilled to join forces with the largest and most powerful audio platform in the country,” said Ksenia Yudina, founder and CEO of UNest. “UNest is a purpose-driven organization committed to changing the world for the better. Through this partnership we will reach millions of households that are looking for the guidance and tools to set their children on the path to financial success.”

The agreement between the two companies will allow UNest to leverage iHeartMedia’s expansive audio network which includes broadcast radio, podcast, digital, social, events, and marketing. The partnership, successfully launched in six regional markets as part of a pilot program, is now rolling out nationwide. The campaign seeks to educate expectant and young parents about the solutions available to ensure their children experience financial security and freedom.

“We are always looking for more ways to bring value to our listeners and the communities we serve,” said Joe Robinson, President of Corporate Development and Ventures for iHeartMedia. “That’s why we’re excited to help build further brand awareness for UNest, a company whose mission is to champion a more inclusive financial system for Americans across the country.”

The partnership is a central part of UNest’s ongoing emphasis on increasing access for the 70% of Americans who lack awareness of tools to save and invest for major life milestones for their children. UNest’s app helps parents open tax-advantaged custodial accounts in less than five minutes. The money saved and invested in the account can be used by the parents for any child-related expenses such as college, a wedding, a first car or home.

Since its market launch in 2020 UNest has helped over 500,000 parents and kids build a lasting financial legacy for their families. Through the app, parents manage an advisor-guided portfolio that can include both traditional ETF investments alongside selected crypto currencies. Parents can also invest in green funds, invite friends and family to contribute to their child’s account, and earn rewards from over 150 brands including Nike, DoorDash, Haven Life and Disney+.