Wakatta, an NFT-focused blockchain developed by Sensorium DLT, has announced a strategic partnership with .ART, the world’s top-level domain created for the international art and culture community.

This cooperation will see the development of a virtual, NFT-based marketplace for the .ART community, offering artists the possibility to mint, buy, sell or exchange non-fungible tokens. Additional features powered by Wakatta will include on-chain auctions, NFT ownership certificates and incentives for artist collaborations. As part of this strategic partnerships companies will also work on developing a virtual gallery to exhibit the most outstanding creations of .ART community.

Marketing Technology News: Bluewater Media Bolsters Digital Team with Hire of Executive Kristy Andreadakis

As the art world’s foremost digital domain, .ART was created to support the artistic community, strengthen members’ digital identities and help them generate value from art. The platform counts over 150,000 artists, institutions and brands among its users, including the Louvre, the TATE museum, the Marina Abramovic Institute, and the Louis Vuitton Foundation.

Besides supporting traditional media artists, .ART also hosts a number of NFT creators and platforms such as async.art NFT marketplace, and burn.art token by digital artist Pak.

“NFTs have become an undisputed feature of the art world. We’re committed to furthering the potential of this technology and working hand in hand with creators to facilitate and support NFT collections and drops. Ever since the launch of .ART we have been integrating various blockchain solutions and are thrilled to welcome Wakatta as one of our partners. Together we will be able to open up access to easy-to-use and affordable blockchain-based solutions for artists who wish to enter the world NFTs, while streamlining the distribution and monetization process for those already in it”, says Ulvi Kasimov, Founder of .ART Registry.

Marketing Technology News: MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

On top of offering a high-efficient and low-cost blockchain for the entertainment industry, Wakatta also pioneers new NFT concepts, bringing upgradable, time-limited and non-hashed NFTs to the market. This opens a new realm of possibilities for artists, who can build on top of digital artworks or assets infringing on copyrights, intellectual property or ownership rights.

“Wakatta was designed with the primary goal of empowering artists and creators in the entertainment sphere. By joining forces with .ART we’ll be able to bring the possibilities of blockchain to a thriving digital art community, giving it new tools to explore the boundaries of creativity, and enhance monetization and distribution capabilities. The tools that we develop are intuitive and easy to integrate, meaning that creators of all levels of proficiency can benefit from blockchain-powered features, enabling a fair environment across the art world.”, said Alexander Firsov, Business Development Director at Wakatta.