Web3 Pro, a web3 marketing technology platform for blue chip brands, has announced its VP of Customer Success will be speaking at NFT.NYC on Friday, April 14

Web3 Pro, a white-label web3 marketing technology platform for blue chip brands, has announced its VP of Customer Success, Jeff Milligan, will be speaking at NFT.NYC on Friday, April 14.

Milligan spent 14 years in management consulting with PwC and has 3 years of experience with web3. In 2022, he was a speaker at NFT.London, where he related how NFTs can be used to enrich customer data and generate actionable insights.

Marketing Technology News: MarTech Interview with Sonja Kristiansen, Chief Business Officer at TripleLift

“Community marketing with web3 is the next logical evolution of marketing and of NFTs, given the power and utility behind NFTs.”

— Jeff Milligan, VP of Customer Success at Web3 Pro

“Community marketing with web3 is the next logical evolution of marketing and of NFTs, given the power and utility behind NFTs,” said Milligan. “To succeed, brands need a healthy sense of imagination and a solid tech partner. We’re already seeing great results with web3-powered community marketing from industry pioneers like Lamborghini, Starbucks, and Nike.”

The session will cover community-based marketing, how web3 and NFTs are key to successful campaigns, implications of this paradigm shift for the marketing industry as a whole and finally, why creative and ad agencies need an NFT, loyalty, and engagement tech partner.

Marketing Technology News: 3 Reasons Why CTV Advertising Will Boom in 2023