Webinfinity, leader in applying engagement automation for partner, employee and customer relationships, announced that Fred Portella and Greg Fredericks have both joined the Webinfinity executive team.  Fred Portella will be VP & GM EMEA, overseeing Webinfinity’s EMEA business including relationships with existing clients. Greg Fredericks will be VP, Solution Delivery, managing client implementation teams.

“Both of these individuals add significant channel sales, marketing and program management experience to Webinfinity’s leadership team,” stated James Hodgkinson, Webinfinity CEO.  “They will be a tremendous resource to our clients in both initial partner experience configuration as well as in providing guidance for partner engagement optimization.”

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Based in Geneva, Switzerland, Mr. Portella brings with him nearly two decades of channel strategy and development experience gained in the ICT industry, and a strong expertise of partner programs and portals. Prior to joining Webinfinity he held a variety of senior channel sales, marketing and strategic alliance management positions at Iomega, EMC and Lenovo.

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Mr. Fredericks has spent more than 25 years designing, developing, and directing effective marketing and channel strategies at companies, including Sony, Quantum and Impartner. His experience includes strategic consulting, guiding companies through the definition and delivery of partner relationship management platforms and programs.

Both Mr. Portella and Mr. Fredericks positions are effective immediately..

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