After the successful Asian edition, the second global edition of Trescon’s World OTT Show will take place virtually on 23 November 2021. With a special focus on India, the show aims to host over 300 decision-makers from the Indian OTT ecosystem who will be a part of exciting keynotes, panel discussions, fireside chats and much more.

Marketing Technology News:  ESM Wins MarCom Award for TikTok Campaign for Rutgers School…

Shibasish Sarkar, Chairman and CEO of IMAC, Former Group CEO, Reliance Entertainment; Sagar Mahagaonkar, Sales Director (APAC), Talkwalker; Rajendra Turakani, Co-Founder, VP – Engineering, Saranyu Technologies; Arjun Arora, Sales Director, APAC, Nice People At Work; Zubin Jimmy Dubash, COO, Shemaroo Entertainment Ltd; Rachelle Peterson, Global Director, Commercial Distribution, CNN International at Warner Media; Danna Stern, Managing Director, yes Studios are some of the latest to join the show as speakers.

“The OTT industry is primed for massive growth, thanks to improved networks, digital connections, and smartphones. In India, OTT platforms are gaining an increasing number of subscribers regularly and have significant growth,” says Shibasish Sarkar, Chairman and CEO, IMAC (Former Group CEO, Reliance Entertainment)

Marketing Technology News:  MarTech Interview with Josh Francia, Chief Growth Officer at Blueshift

“OTT consumers today expect more personalized content, a faster service and a better experience. And they want it now,” said Benjamin Soubies, Managing Director (APAC & Japan), Talkwalker. He added: “In order to meet these demands consistently, India’s leading OTT providers are leveraging Talkwalker’s AI-enabled Consumer Intelligence Acceleration PlatformTM, to create a real-time, 360-degree view of how audiences, advertisers and brands are engaging with their platforms and content. And this is giving them an edge above their competitors, in a hotly contested space.”

The event will discuss some of the trending topics in the Indian OTT Industry such as the future of OTT India, guidelines and regulations, the advent and consolidation of regional OTT players in India, 5G and connectivity, investments in OTT, content localization to name a few.

“Investments in OTT content has crossed the rubicon and scaled colossally over the last couple of years. The larger International OTT giants like HBO max, Lionsgate have already entered India with others like Peacock media & Hulu waiting on the sidelines. Looking at this trend and the way the large existing players are investing in content, the day is not far off when the number of OTT content pieces could mirror or overtake theatrical movie releases in the years to come,” says Vivek Menon, Managing Partner NV Capital.

“India has proved to be both complex and the most promising market for OTT players across the globe. The culturally and linguistically diverse population spread across the nation makes it a challenging terrain to scale the OTT platforms,” stated Mithun Shetty, CEO of Trescon. He further added, “World OTT Show – India aims to address all such challenges and provide a platform for them to meet, network, learn and engage with some of the world’s renowned technology thought-leaders, subject matter experts and technology innovators in a constructive, open-dialogue environment.”

The conference will be hosted on the virtual events platform Vmeets to help participants network and conduct business in an interactive and immersive virtual environment. Participants can also engage with speakers in Q&A sessions and network with solution providers in virtual exhibition booths, private consultation rooms, and private networking rooms.

Marketing Technology News:  Webscale and MageMojo Sign Strategic Partnership