Xenon arc provides Braskem with a data-driven marketing and sales platform focused on enhancing the way the company engages online with its clients and partners

Xenon arc and Braskem, the largest polyolefins producer in the Americas, as well as a market leader and pioneer producer of biopolymers on an industrial scale, are excited to announce the launch of Braskem3D – an advanced direct to consumer technology platform that greatly simplifies and accelerates the accessibility of Braskem’s 3D materials to the North American market. This latest innovation will provide a strategic platform for growth to help support the growing demand for Braskem’s unique line of sustainable and innovative products. The platform is available at www.braskem3d.com.

Leveraging Xenon arc’s directibility™ solution, Braskem is able to pair its dedicated team of thermoplastic experts with a sophisticated e-commerce platform to maximize the use of data and technology to drive alignment and brand loyalty across strategic and small to medium-sized business (SMB) customer segments.

“We are pleased to partner with Braskem, a forward-thinking company who shares our commitment to utilizing advanced technology to build a sustainable future,” notes Alyssa Cunnington, Chief Operating Officer at Xenon arc. “Coupling Braskem and Xenon arc’s digital-first, data-driven philosophy with a strong commitment to developing greater customer intimacy opens both organizations to endless growth opportunities.”

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Braskem supports technology and innovation to achieve sustainable solutions through chemicals and plastics. The company’s strategic vision is to become the world leader in sustainable chemistry and to strengthen the entire petrochemical chain.

With an ever-growing portfolio, Braskem focuses on making polypropylene, polyethylene, recycled and bio-based filaments, powders, and pellets easily accessible to the additive manufacturing industry.

“Directibility™ was engineered for client convenience and sustainability,” said Jason Vagnozzi, Braskem Commercial Director of Additive Manufacturing. “All our inventory, logistics, analytics, and client communication systems are integrated into one fully integrated and professionally supported online e-commerce platform. From product discovery through purchase and post-sale support we can deliver a better overall experience for our SMB clients.”
Braskem offers solutions across 3D printing technologies such as Fused Filament Fabrication (FFF), Selective Laser Sintering (SLS), and High-Speed Pellet Extrusion. Through Braskem’s decades of expertise in materials science and product development, its state-of-the-art 3D printing labs, as well as its strategic partnerships with industry leaders, Braskem is committed to delivering new and innovative products to the market.

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