Seasoned operating executive brings over 25 years’ experience in strategic partnerships and business development

Yext, Inc., the Answers Company, announced that Yvette Martinez-Rea has joined Yext as EVP of Corporate Development to oversee strategic growth initiatives. Yvette will report directly to Michael Walrath, CEO and Chair of the Board, and will serve on Yext’s leadership team.

Martinez-Rea has extensive experience leading teams across the telecommunications, media and advertising, gaming, and retail sectors. Most recently, she served as VP of Sponsorships and Strategic Partnerships at Verizon, where she was responsible for managing the company’s portfolio of sports, music, and cultural partnerships.

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement

“Yvette is an accomplished leader with a strong track record of driving strategic partnerships and business development plans within large organizations. We’re delighted to welcome her to the team.”

“Yvette is an accomplished leader with a strong track record of driving strategic partnerships and business development plans within large organizations,” said Walrath. “She brings a wealth of experience and will be a tremendous asset to Yext in fueling the next phase of our growth. We’re delighted to welcome her to the team.”

Prior to her time at Verizon, Martinez-Rea was Chief Executive Officer of ESL, North America, a subsidiary of ESL International, the largest independent esports company in the world, where she oversaw the expansion of ESL’s U.S and Canadian operations, commercial development, and introduction of new products and services for both consumer and B2B market segments.

“Yext is an innovative, forward-looking company with an exciting market opportunity,” said Martinez-Rea. “Throughout my career, I’ve sharpened my ability to influence strategic planning processes and build relationships with key stakeholders. I’m thrilled to bring these skills to Yext, and am looking forward to identifying new business opportunities while analyzing and optimizing the efficiency of company operations.”

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren