Customer Engagement and Loyalty Platform Expands Offerings to Allow 24×7 Gifting at Favorite Shops and Restaurants

Thanx, a leading provider of customer engagement and retention tools for retailers and restaurants, announced a new partnership with Yiftee, the data-driven mobile promotions and gifting company serving multi-location restaurants, retailers, services and other partners. The integration allows Thanx merchants to generate new revenue and acquire new customers by offering and promoting digital gift cards. Users can now easily purchase and track information pertaining to their gift cards through mobile experiences delivered by Thanx.

Through its app experience, Thanx makes purchasing a digital gift card simple. Thanx also tracks users’ Yiftee eGift Card purchases, giving merchants insight into who their customers are and giving users a way to share their favorite spots. As a result of the partnership, Thanx is now a true end-to-end solution as one of the only customer engagement and retention apps to have the option of a digital gift card, making it even easier for merchants to lock in future spending.

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“We are thrilled to partner with Thanx to bring customers the added convenience of purchasing digital gift cards at local shops and restaurants within Thanx apps,” said Donna Novitsky, CEO at Yiftee. “We look forward to growing our Yiftee community and sharing the benefits of the Thanx loyalty platform with our merchants.”

Yiftee digital-only gift cards are stored on customers’ mobile phones and never expire, therefore are always available until fully spent. For merchants, there is no special integration required, and no special accounting to get the right funds to the right store in the case of multi-location businesses like chains and franchises. Zero percent of the purchase is taken by Thanx or Yiftee so the merchants keep the full value of the purchase.

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“As a result of this partnership with Yiftee, we’re now able to offer our customer’s digital gift cards, a true differentiator from other loyalty and engagement platforms,” said Thanx CEO and Founder, Zach Goldstein. “By allowing customers to seamlessly buy and track gift cards from the Thanx mobile app, we offer an option that lifts the burden of managing physical gift cards.”

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