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Marketing intelligence

Whip Media And Free Turn Partner To Bring Predictive Power To Brand Funded Entertainment

The Unique Collaboration Will Allow Advertisers to Benefit From Global Entertainment Consumption Insights, Trends and Prediction Intelligence Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, and entertainment company Free Turn, today announced a partnership to bring consumer viewing and engagement data into the development of brand-funded entertainment. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer The…

A Quick Read on a Few Top AI Powered Ad Tech Platforms

Artificial Intelligence is engulfing marketing and advertising at every level, right from automatic ad creation, ad buying to audience targeting. Not to mention that most of the major ad platforms are powered by AI, and these platforms are capable of creating impactful advertisements without a lot of human involvement anymore. Artificial Intelligence has already disrupted marketing and advertising. It is normal to wonder  - what 2021 bring for AdTech? This makeshift from conventional to online has been a blessing to…

Meltwater Announces Agreement To Acquire Leading Social Influencer Marketing Company Klear For $17.8 Million In A Combination Of Cash And…

Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into an agreement to acquire Klear, an Israeli SaaS company and a market leader in the fast-growing influencer marketing space. Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its Attention… For the full year 2020, Klear reached revenues of $7.6 million. Excluding earn-out, Meltwater has agreed to purchase Klear for a price of 1.4 times 2020 revenue settled in…

LARVOL Launches The First Cancer-Focused Social Listening Platform For Pharma And Oncology

Curated comments and sentiment from verified oncologists empower pharma marketing, competitive intelligence, and medical affairs teams to make informed decisions LARVOL, leading provider of data and intelligence solutions for the pharmaceutical and biotech industry, today announced the launch of VIEW, the first curated social listening and sentiment analysis platform focused on Twitter-verified oncologists, researchers, and Digital Opinion Leaders (DOLs). Access to this curated information will enable pharma…

Material Acquires Global Design Agency Aruliden

Addition of industrial and brand design firm bolsters Material's commitment to help clients drive innovations from strategy to scale Material, an integrated marketing services company that builds brands from the insight out, today announced the acquisition of Aruliden, an award-winning global design agency that specializes in building purposeful brands from product to launch. Aruliden's world-class creative capabilities furthers Material's approach to acquisitions; bringing in deep pools of expertise that complement…

Ping Identity Named To CRN’s 2021 Security 100 List

Ping Identity, the Intelligent Identity solution for the enterprise, announced it has been named to the annual Security 100 list by CRN®, a brand of The Channel Company. Within the Security 100 recognition, CRN named Ping Identity one of its “20 Coolest Identity Access Management and Data Protection Companies of 2021,” highlighting the company’s success in managing cybersecurity and authentication efforts for its customers. Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards…

Marketing Technology Company Acoustic Creates Hub in Boston

Company signs office lease in the Financial District with plans to employ up to 135 employees Acoustic, an open and independent marketing cloud and analytics provider, announced today that it is creating a new physical hub for employees in Boston. Marketing Technology News: MNI Targeted Media Introduces Proprietary Bookazine Cover Wrap Ad Format The company has secured a July 1, 2021 start for a two-year office lease at One Lincoln in the city's Financial District. The space can accommodate 50 employees as part of…

SmartBug Media® Ranked 15th On Comparably’s List Of Best Marketing Teams

Leading Intelligent Inbound® Marketing Agency Also Recognized on Best Company Outlook for 2021 List SmartBug Media® — a leading Intelligent Inbound® marketing agency — has earned a top spot on Comparably's "Best Marketing Teams'' list and a spot on its "Best Company Outlook" list for 2021 in the small to mid-size companies category. Notably, SmartBug® ranked No. 15 on the "Best Marketing Teams'' list, joining some of the world's largest companies and most recognizable names such as Peloton, Adobe, HubSpot, Microsoft,…

Mode Analytics Partners With Fishtown To Increase The Transparency And Trust Of Data-Driven Decision-Making

Empowers Data Analysts to Drive Faster, More Accurate Analytics and Reporting Mode Analytics, the most comprehensive platform for collaborative Business Intelligence (BI) and Interactive Data Science, today announced that it has joined forces with Fishtown Analytics, the makers and maintainers of dbt, to help organizations understand the freshness of their data by surfacing timestamp and origin information directly into Mode’s reports using dbt’s Metadata API. The release works to build our customers’ trust around…

Cardlytics To Acquire Bridg To Accelerate Transformational Growth

Marketers Will Gain Unprecedented Ability to Understand and Reach Consumers with Bridg SKU Data and Cardlytics’ Advertising Platform Cardlytics announced today its intent to acquire Bridg, a customer data platform that empowers marketers to better understand and reach customers using SKU-level insights. Once the integration is complete, this addition will pair Cardlytics’ advertising platform, which has an audience of more than 163 million monthly active users, with Bridg’s enhanced SKU-level insights and ability to engage…

Auriemma Roundtables Acquires Edgar, Dunn & Company’s US Industry Roundtables

Auriemma Roundtables, a leading business intelligence provider for the consumer finance ecosystem, today announced the acquisition of Edgar, Dunn & Company's Industry Roundtable practice. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint Created in 1992, Edgar, Dunn & Company's Industry Roundtables are forums for the constructive exchange of new ideas and best practices among senior-level risk executives from leading financial institutions.…

Jun Group Launches Self-Service Advertising Platform for SMBs

Jun Group, a mobile advertising platform that delivers connected TV, audio, full-screen video and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for small and midsize businesses called Business+. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users Business+ makes it easy for companies to access the most impactful online advertising inventory through a simple and intuitive user interface.…

Demandbase Named #1 Global Leader on Account-Based Marketing Vendor Matrix by Research In Action

Company also earns highest scores for customer satisfaction Demandbase, the pioneer and leader in account-based experience (ABX), earned the top position as the global market leader on the Vendor Selection Matrix™ for Account-Based Marketing, released by the analyst firm Research In Action. Demandbase ranked first on the matrix, among the Top 15 Global Vendors, primarily selected by the technology research company's unique survey-based methodology for comparative vendor evaluation. Marketing Technology News: Contentful…

SocialSEO Partners with Toronto Based Marketing Agency Universus

SocialSEO partners with Canada's leading provider of interactive video, Universus bringing powerful marketing tools to SocialSEO's existing clientele. Colorado Springs-based marketing firm SocialSEO has partnered with Universus, the leading provider of interactive video in Canada. Universus is headquartered in Toronto and offers industry-leading video marketing and design services. Universus has a powerful video production team that captures the attention of their audience through interactive video, along with a full…

BrandMaker Research Reveals Marketing Operations is Top Priority for Global CMOs

- Marketing ops on level pegging with marketing strategy - Growing demand for marketing ops teams with unique skillset - Martech solutions under spotlight to improve operations orchestration BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has…

Amdocs Selected By Fastweb For The Modernization Of Its Operations Support Systems

Amdocs to provide open, network inventory solutions to empower Fastweb to simplify its network systems and provide innovative new services to its customers at speed Amdocs , a leading provider of software and services to communications and media companies, today announced that it has been selected by Fastweb, a major Italian telecommunications operator, to modernize its mission-critical inventory systems, as part of its ongoing initiative to transform its IT systems into a flexible and 5G-ready platform to grow and…

MarTech Series Interview With Matt Schmitt, Digital Media Executive And Strategist, Reflect Systems Inc

Today’s Out-of-home advertising and media plans need a strong digital backing and its integral that marketing and advertising leaders ensure they team the right technologies with proven best practices to achieve ROI. Matt Schmitt, Digital Media Executive and Strategist, Reflect Systems Inc shares more in this chat: _________ Tell us a little about yourself Matt…we’d love to hear about your role, a typical day at work? I’ve enjoyed a career where I’ve always worked in media and digital content, from broadcast to…

DoubleVerify Taps Doug Campbell As New Chief Strategy Officer

Industry veteran to spearhead global corporate strategy and development, leveraging over two decades of experience growing public and private companies in advertising technology, connected TV (CTV) and over-the-top (OTT) video DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell as Chief Strategy Officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO…

On Cusp of Apple’s IDFA Changes, iOS App Marketing Interest Soars: Bombora Intent Data Shows Trends

“Roadblocking” was among the most-searched terms recently among brands and agencies, as measured by Bombora Company Surge(R) Brand marketer interest in “iOS app marketing” has grown considerably in recent weeks. As with most things, the pandemic has had an impact on our consumption habits – and that includes the amount of time spent on mobile devices. Much attention has been paid as of late to the upcoming App Tracking Transparency framework, which will compel developers to get express permission to access the Identifier…

Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk

With expanded services for agency holding companies, program consults and equips partners to maximize client growth and innovation Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the launch of its Agency Partnership Services program. The program is designed and led by agency veteran Walt Cheruk, who recently joined as Vice President of Strategy to provide optimal support to Flashtalking’s agency partners worldwide. Expanded services include: joint product…