The move highlights a mutual dedication to advancing the CTV and OLV sectors, establishing a new benchmark in programmatic advertising

Adlook, a cutting-edge brand growth platform and a RTB House Group company, has announced it is teaming up with FreeWheel, a leading global technology platform for the premium video advertising industry to grant marketers access to top-tier Connected TV (CTV) and Online Video (OLV) inventory.

Through combining Adlook’s state-of-the-art Deep Learning bidder, designed to deliver exceptional results for brands, with FreeWheel’s premium supply, marketers can streamline campaign efficiency and reduce waste through precise targeting and optimization. This new collaboration equips marketers and publishers with the trailblazing tools and high-quality inventory needed to remain competitive as the advertising landscape evolves.

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“Our partnership with FreeWheel marks a significant milestone in our mission to provide marketers with the most effective access to premium ad supply for Video and CTV,” said Viktor Zawadzki, VP of Platform Partnerships at Adlook. “This alliance not only enhances our ability to meet current market demands but also positions us to lead the industry with groundbreaking innovations in the context of planning, curation and optimization.”

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The new collaboration will facilitate real-time optimization of targeting, creative assets, and messaging, ensuring that campaigns resonate with audiences and achieve desired outcomes utilizing AI. In addition, the expansive inventory available will eliminate inefficiencies and unnecessary costs associated with fragmented platforms, optimizing budget allocation and enhancing overall campaign effectiveness.

“We are thrilled to join forces with Adlook and showcase the combined power of our platforms,” said Xavier Llerena, Executive Director, Marketplace Platform Strategy at FreeWheel. “Our goal is to help brands and agencies tap into the incredible potential of total video advertising and this partnership expands our ability to deliver incremental reach for publishers, enhancing their capacity to connect with a broader audience in impactful ways.”