Beachfront Introduces Self-Serve Select Platform to Bring Connected TV (CTV) Private Marketplace (PMP) Curation to the Supply-Side

An Extension Of Beachfront’s Premium CTV and Video Marketplace, Select Platform Launches with A Number of Clients, including Strategus, Audigent, and IRIS.TV

Beachfront, the sell-side ad platform built for convergent TV and streaming, today announced the launch of Beachfront Select, a fully self-service deal ID curation platform for connected TV (CTV) and video advertising. An extension of Beachfront’s Marketplace (SSP), Select enables media buyers and proprietary data owners to more easily plan, curate, and activate data-enabled private marketplaces (PMPs) across premium TV, connected TV (CTV), and online video inventory.

In recent years, CTV and digital video advertising have experienced tremendous growth. According to eMarketer, CTV ad spend in the U.S. is expected to increase by 21.2% to $25.1 billion this year. Amid this growth, programmatic media buyers are navigating a historically-opaque supply chain and a number of disruptive industry dynamics, including changes to long-standing ad targeting practices and intensifying bidstream signal loss.

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As a fully self-service platform, Beachfront Select is built to solve these considerations for media buyers and proprietary data owners. Select provides direct access to a scaled CTV and video inventory footprint with intuitive audience management and matching capabilities that bring data-driven ad targeting to the supply-side. Additionally, Select provides unrivaled transparency into programmatic ad delivery, including through rich log-level data, comprehensive content-level reporting, and detailed information on fees.

“With the proliferation of CTV consumption in recent years and the changes unfolding across the programmatic landscape, media buyers and data owners are increasingly seeking more control over their advertising supply chain,” said Chris Maccaro, CEO at Beachfront. “Today, we are thrilled to formally launch the Beachfront Select platform. Already, Select is providing our partners with the tools they need to streamline and enhance execution of data-driven CTV advertising strategies within a more transparent and controllable environment.”

At launch, Beachfront Select has rapidly gained traction amongst media buyers and proprietary data owners, who are using the platform’s self-service features and audience matching technology to unlock greater workflow efficiencies, fee transparency, and scale in their CTV and video advertising campaigns.

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