Realty One Group Connect Brings Online and Streaming TV Advertising to Agents With Adwerx

The program ensures that all producers receive a comprehensive digital advertising campaign, including streaming TV advertising

Realty One Group Connect is making a promise to provide the best in digital advertising technology by implementing Adwerx’s automated advertising solution, including online ads for new listings, the use of website retargeting, and access to Streaming TV services.

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Digital ads for new listings launch when a property is publicly listed – and during the all-important first week that a home hits the market and receives the most attention. They appear on popular websites such as ESPN and the New York Times and social media sites such as Facebook and Instagram. This helps to instill confidence and optimism amongst sellers, proving Realty One Group Connect agents are digitally savvy, and are providing the best marketing possible for their listings.

Adwerx further boosts awareness of the agents themselves through impactful brand radius and retargeting technology. These campaigns elevate the agent’s profile by optimizing visibility and keeping them top-of-mind with potential clients by ensuring brand ads featuring the agent’s photo and contact information reach potential buyers and sellers within a geographic area of the agent’s choosing, as well as with any prospect who visits an agent’s website.

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Lastly, agents have access to a branded, self-service portal where they can target qualified prospects directly with personalized commercials on streaming TV services, giving access to an advertising medium that is only going to grow.

“Digital and streaming TV advertising is an important part of our strategy,” said Chris Bacoulis, Broker/Owner at Realty One Group Connect. “We trust Adwerx to help extend our reach during the critical first week on the market by delivering ads that automatically deploy to reach potential buyers online.”

Since launching its automated platform in 2017, Adwerx has seen rapid adoption among the nation’s most innovative brokerages. Brokers who provide Adwerx retain their agents at a higher rate, with 42% lower agent churn, according to an analysis by REAL Trends.

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