Starting with today’s launch of AdStorm, for the first time, donors and activists have control over which political TV ads run in which places and at what times. On AdStorm, anyone can pick an ad of their choice, select the location and time for it to air, and then pay directly for that airtime.

“AdStorm can unleash pent-up voter energy and anger in a way that has never been done before, giving new voice to millions of Americans. AdStorm is the first and only political advertising agency with everyone for a client.”

AdStorm breaks the lock on TV advertising that, until now, had closed TV advertising to only candidates, powerbrokers, big donors and consultants.

“Blindly making a contribution to a candidate and hoping they do the right thing with your money has, for decades, been the only way to be heard in an election,” said Derek Newton, political campaign veteran and founder of AdStorm. “As of today, that’s no longer the only option.”

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“With AdStorm, the people who actually fund candidates and campaigns, the people who give $50, $100, $250 dollars, now not only have a voice, they can control TV ads themselves. A donor in California can have an immediate voice in Columbus, Georgia. Someone in Alaska can run anti-Trump TV ads on Fox News in Atlanta. It’s a powerful new approach to political engagement,” Newton said.

Using AdStorm is simple. On MyAdStorm.com, anyone can create an account, search for and select the political advertisement of their choice and on the issue of their choosing, then specify the market, the TV station, and time slot where that ad will air. Prices are listed for each ad placement, allowing users to cover the cost of the ad placements.

At launch, AdStorm features multiple placement options in the battleground states of Georgia and Pennsylvania with Michigan, Wisconsin, Nevada, and Arizona available soon. AdStorm will also open opportunities for donors and activists to buy ads in key U.S. House and Senate races, in places like Ohio, Texas, and Colorado. As an example, this ad from Future Progress PAC is available now to place in Georgia and other states via AdStorm.

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Ads cost anywhere from $30 for off-peak times in smaller markets in key states, to tens of thousands of dollars for big sports games or popular primetime shows. For ads priced $1,000 or more, AdStorm has crowd-funding to pool smaller contributions into big-ticket ads for the biggest, most important markets.

Joining the launch with ads for Vice President Kamala Harris, opposing former President Donald Trump, and on key issues such as abortion rights are Progress Action Fund PAC and Future Progress PAC. More committees and ads will be added on an ongoing basis.

“AdStorm can unleash pent-up voter energy and anger in a way that has never been done before, giving new voice to millions of Americans,” Newton said. “AdStorm is the first and only political advertising agency with everyone for a client.”