“This partnership will help Soundwave Digital unlock new opportunities and growth for its customers by utilizing Beeswax’s advanced solutions.”

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“With the unique capabilities of FreeWheel’s Beeswax, Soundwave Digital will be able to provide clients the opportunity to experience vast access to premium omni-channel inventory and hyper-targeted custom audiences,” said Holland Rhoads, Co-Founder & CEO, Soundwave Digital. “This will empower Amplifi™ to couple best-in-class DSP buying solutions from across the programmatic ecosystem with its proprietary data, algorithms, and strategies into a seamless platform.”

“With the current complexities of the TV ecosystem, advertisers are looking for more flexibility, transparency and options for custom optimization capabilities,” said Xander Kotsatos, Head of Beeswax Sales, Americas at FreeWheel. “This partnership will help Soundwave Digital unlock new opportunities and growth for its customers by utilizing Beeswax’s advanced solutions.”

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Soundwave Digital existing and potential partners will be able to access the following:

• Access first-party data through Amplifi™
• Extensible APIs, reporting, and insights
• Boutique managed service
• Complete range of DSP UI features
• Proprietary Audience Modeling