Titan Operating System S.L. (Titan OS), the independent European Connected TV operating system, announced a new strategic partnership with MiQ, the global programmatic media partner. Through this collaboration, MiQ becomes the only managed service provider with access to Titan OS’ operating system-level intelligence, significantly expanding its European TV data footprint to more than 20 million connected TVs.

This partnership marks a major step forward in making high-quality, OS-level CTV data accessible to advertisers. Titan OS intelligence captures viewing and behavioural signals from the moment a TV session starts until it ends – giving brands deeper insights across fragmented CTV environments and improving their ability to plan, activate, and measure incremental reach.

By combining Titan OS’ unique data and home screen video inventory with MiQ’s programmatic capabilities, advertisers can extend reach across premium surfaces – including audiences unreachable on ad-free platforms – and achieve a unified understanding of TV consumption across linear and streaming.

Marketing Technology News: MarTech Interview with Kevin Shectman, Senior Director of Product Marketing @ Braze

Integration into MiQ’s Sigma platform
In Q1 2026, Titan OS-level intelligence will be integrated into MiQ’s AI-powered programmatic platform, Sigma. Sigma processes more than 700 trillion consumer signals across viewing, browsing, and purchasing behaviours, providing more accurate forecasting, measurement, and optimisation for media buyers.

“For years, marketers have said TV is too fragmented and they need better connectivity between digital and TV to drive measurable results. This partnership delivers exactly that,” said Alfie Atkinson, CEO, MiQ UK. “By bringing Titan’s OS-level intelligence from millions of European households into our Sigma platform, we give advertisers a single, connected view of what people are watching and the ability to act on it. This boosts our cross-channel insights, strengthens our agnostic data strategy, and connects the fragmented world of TV.”

“At Titan OS, our mission is to make TV data more accessible and actionable for advertisers. By partnering with MiQ, we can bring the accuracy and depth of OS-level intelligence into the heart of TV strategy,” said Rees Martin Hughes, VP of Data at Titan OS. “This allows brands to quantify incremental reach versus traditional TV consumption, uniquely, and to apply frequency capping across both linear and streaming environments, something only a TV operating system can truly report on. Together, we’re helping advertisers drive smarter outcomes and make every TV impression count.”

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations