Livestream commerce leader launches a first-to-market experience at GroceryShop 2022

Firework, the leading video commerce solution provider, has partnered with GroceryShop to bring a first-of-its-kind livestream shopping studio to the retail conference.

Brands on the tradeshow floor and at home via Firework’s Livestream Studio page will be able to experience livestream shopping tips and tricks, get access to insights from industry experts, and test their livestreaming skills.

“This is a fun, engaging experience for conference attendees meant to show how easy live commerce can be,” said Drew Cashmore, Firework’s Global Head of Marketing. “Livestream shopping works best when it’s done in an authentic way—so we’re bringing in real people to have real conversations.”

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Firework is no stranger to the grocery retail space. Partnering with brands like The Fresh Market, Albertsons, and Bulletproof, Firework is helping reimagine the online grocery experience, bringing social-style vertical video directly to grocers’ owned digital properties.

Firework’s solution allows brands to easily upload existing video or image assets, capture livestreams and short videos on a mobile device, or source conversations with customers. Early adopters of the Firework solution have seen considerable lift in eCommerce metrics like average time on site, conversion rates, basket size, and overall return on investment.

Firework will continue to build off these studio experiences in conferences to come, creating further opportunities for brands to learn and innovate.

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