Sponsorships for “Music Lives ON” Drive Extended Run for the Festival to Over 17 Weeks “Music Lives ON” Earns Over 6 Million Livestream Views to Date with 63 Artists including Anitta, Clinton Kane, DJ Jazzy Jeff, The Kid LAROI, Lauren Jauregui, Marc E. Bassy, Masteria and Yula

LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has extended its “Music Lives ON” weekly festival from its original 8-week run to over 17 weeks. Jeremih, Swae Lee, Swae Lee, Bryce Vine, Jelani Aryeh, somegirlnamedanna, Almost Monday, Anabel Englund + more to be announced are among the artists confirmed to perform in the coming weeks.

Launched as an encore to “Music Lives”, LiveXLive’s wildly successful inaugural 48-hour live stream music festival, “Music Lives ON” is a shortened version of the event that has been airing weekly as a three-hour block on Fridays since May 1, 2020. Sponsorships from brands including Chipotle, Mike’s Hard Lemonade and White Claw Hard Seltzer have attributed to the success of the Music Lives ON franchise and led to the 9 week extension.

“Our franchises like “Music Lives” and “Music Lives ON” have been received extremely well by both artists and their fans, which adds significant value to the brands who want to integrate into those franchises,” said Robert Ellin, CEO and Chairman of LiveXLive. “This was our first run at a weekly live streamed festival series programmed and produced entirely in house and we are very pleased with the response.”

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Since launching in May 2020, LiveXLive’s “Music Lives ON” franchise festival series has live streamed over 60 artists reaching over 155 million fans on social media and generating over 6 million views. Weekly viewership continues to climb showing a growth in brand awareness and interest in this growing franchise. Brand integrations have included artist partnerships, product placement, sponsor billboards, verbal brand mentions, and thematic integrations in the festival’s content. LiveXLive has also integrated interviews with its flagship music news and commentary series, LiveZone, into the weekly program.

“We’re thinking holistically about our programming initiatives across divisions to market, promote and recirculate content,” added Dermot McCormack, president of LiveXLive. “By doing this, we are driving up the value of our content, extending the life cycle of our programming, and creating more advertising inventory across our platform.”

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LiveXLive also recently produced and live streamed over 20 performances for Spring Awakening Music Festival, sponsored by Corona Electric Beach, and to date, has partnered with over 1200 artists to bring live stream experiences to fans worldwide. So far in calendar year 2020, LiveXLive content has been viewed over 81 million times.

LiveXLive has become a go-to platform for live streaming events that combine music with pop culture of podcasting, sports, arts, fashion, culinary and comedy. From emerging to established artists, LiveXLive has streamed a variety of artists and celebrities in 2020 alone: Kygo, Jimmy Buffett, OneRepublic, Zac Brown, Sofi Tukker, Graham Parker, John Hiatt, John Butler, Michael Franti, Nahko, Trevor Hall, FINK, Mike Love, Rising Appalachia, Krishna Das, Big Gigantic, Hot Chelle Rae, Lauren Jauregui, Billy Joel, Bon Jovi, Chris Rock, Idina Menzel, Jennifer Lopez, Sullivan King, Quix, Nitti Gritti, Dr. Fresch, Champagne Drip, and Pegboard Nerds.

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