ON24, the leading customer engagement platform for B2B sales and marketing, announced the issuance of U.S. Patent No. 12,445,698 B2, which protects ON24’s artificial intelligence technology that automatically identifies and extracts “Key Moments” from long-form video content, including virtual and digital events. These distilled highlights, or “Key Moments,” can be seamlessly deployed by ON24 customers across personalized nurture campaigns, shared on social media platforms, or delivered to specific audience segments to increase audience engagement with their campaigns.

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ON24’s proprietary technology uses AI-powered machine learning to analyze data and user engagement within a virtual or digital event, to generate short form video content. This capability supports demand generation, partner enablement, customer and client relationships, education training, certification, and more.

“Artificial intelligence is central to ON24’s strategy and innovation,” said Sharat Sharan, CEO at ON24. “Our patented technology reinforces ON24’s leadership as an AI-enabled engagement platform. It allows us to better understand audience behavior in real time, pinpoint what matters most, and transform those insights into content and campaigns that perform better, across every channel and every customer interaction.”

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Developed by a team of ON24 engineers and data scientists, “Key Moments” enables marketers and customer-facing teams to leverage AI to quickly identify and repurpose their most engaging content, such as product demos, expert insights, or audience Q&A, helping extend the reach and impact of every event and video asset.

“This patent advances our vision of connected, AI-driven engagement,” said Jayesh Sahasi, Executive VP Products, and CTO at ON24. “It brings together AI analysis, behavioral data, and automation to help marketers and other customer facing teams connect the dots, turning a single event into continuous, data-driven campaigns that deliver higher engagement.”